What we do

Connect your marketing into one optimization system.

From fragmented execution to one unified optimization system. Performance isn’t a tool or tactic — it’s your data, experimentation, personalization, AI, analytics and martech working as one system. We build the layer that connects it all.

One continuous optimization system: traffic, customer data, insights, experimentation, personalization, AI and growth, looping back through continuous learning A flowing system. Traffic feeds customer data, which produces insights, which drive experimentation, then personalization, accelerated by AI, producing growth. A continuous-learning loop returns from growth back to customer data, so the system keeps running and improving. ONE CONNECTED SYSTEM Not one tool. A system that keeps running. Continuous learning Traffic Customer data Insights Experiment Personalize AI Growth

Core capabilities

Seven capabilities. One connected system.

Not a list of services to pick from — connected disciplines that feed one another. Each one gets sharper as the others run.

Seven capability icons in one consistent thin-line family Conversion optimization is a funnel with a rising arrow. Experimentation is a flask split A versus B. Personalization is a figure resolving into segments. Customer data is several nodes converging into one circle. AI marketing systems is a spark inside an accelerate ring, in teal. Ecommerce optimization is a shopping bag with a rising trend. AI search optimization is a magnifier meeting an answer bubble, in teal. SEVEN CAPABILITIES, ONE OPERATING SYSTEM Conversion Optimization A B Experimentation A/B & multivariate Personalization Right visitor, right page Customer Data Marketing intelligence AI Systems The accelerator Ecommerce Growth system AI Search AEO / AIS One thin-line family · navy stroke, royal blue for motion, teal on AI marks only.
01

Conversion Rate Optimization (CRO)

Find and close where revenue leaks across the funnel.

Includes
Landing PagesCheckoutFormsFunnelsJourney OptimizationBehavior AnalysisAI Opportunity Discovery
Explore Conversion Rate Optimization (CRO) →
02

Experimentation

Turn one test into a continuous, prioritized program.

Includes
RoadmapsA/BMultivariateAI Hypothesis GenerationAI Post-MortemsPrioritizationStatistical Analysis
Explore Experimentation →
03

Personalization

The right experience for the right visitor, at the right moment.

Includes
BehavioralAudience TargetingRecommendationsJourneyContentNext Best ActionAI Personalization
Explore Personalization →
04

CDP & Data

Unify your data into one view you can act on.

Includes
CDPAnalyticsCRMCustomer ProfilesDashboardsJourney AnalyticsAI Insights
Explore CDP & Data →
05★ LEAD

AI Marketing Systems

Custom AI that accelerates every part of the system.

Includes
AI AssistantsExperiment AdvisorsContent IntelligenceReportingResearchExecutive DashboardsAutomationRAGMCPKnowledge Bases
Explore AI Marketing Systems →
06

Ecommerce Optimization

Lift revenue across the full shopping journey.

Includes
MerchandisingPDP/PLPCheckoutCart RecoveryPromotionsPersonalizationJourney Analytics
Explore Ecommerce Optimization →
07

AI Search Optimization

Stay visible as search shifts to answer engines.

Includes
AI Visibility AuditsAnswer Engine OptimizationContent IntelligenceStructured DataEntity SEOCompetitor AI-Visibility
Explore AI Search Optimization →

These seven capabilities run on one method — the Experience Optimization Framework. See how the system runs →

Technology ecosystem

The platforms we connect, not the ones we sell.

We don’t just implement tools — we operationalize them. We help you get more from the tools you already own, and extend them with custom AI that connects them into one system.

Conversion Rate Optimization (CRO)
Quantum MetricHotjarContentsquareOptimizely Web ExperimentationAdobe Target
Experimentation
Optimizely Web ExperimentationOptimizely Feature ExperimentationAdobe Target
Personalization
Optimizely PersonalizationMonetateSalesforce PersonalizationAdobe Target1:1 / Autonomous Personalization
CDP & Data
Salesforce Data CloudDatabricksAmplitudeAdobe AnalyticsGoogle AnalyticsIdentity ResolutionODP · page-only
AI Marketing Systems
ClaudeChatGPTOptimizely Opaln8nSalesforce AgentforceRAGMCPVector DatabasesCustom AI agents & systems
Ecommerce Optimization
ShopifyBigCommerceAdobe CommerceOptimizelyMonetateQuantum Metric
AI Search Optimization
ScrunchConductorClaudeChatGPTRAGVector DatabasesSchema / Entity · custom
Page covers both on-site AI search & relevance and answer-engine optimization (AEO).

Why AlexDesigns

This isn’t about tools. It’s about experience.

More than twenty-six years of improving digital experiences — thousands of experiments and conversion audits across 100+ ecommerce organizations, now accelerated by custom AI marketing systems. Experience leads. AI accelerates.

A proof journey from 26 years of experience to compounding results A descending sequence of proof points connected by a line: 24-plus years, 7,000-plus experiments, thousands of conversion audits, 100-plus ecommerce organizations, AI-accelerated, custom marketing systems, and finally compounding results. Numbers count up on view. WHY ALEXDESIGNS This isn’t about tools. It’s about experience. 24+ years improving digital experiences 7,000+ experiments & personalization experiences 1,000s conversion audits & website reviews 100+ ecommerce organizations supported AI-accelerated faster analysis, more opportunities surfaced Custom marketing systems built around your organization, not generic tools Compounding results

Ready to build a marketing organization that learns?

Improve conversion, launch experimentation, implement personalization, connect customer data, build AI marketing systems, or modernize your stack — we’ll help you create a connected optimization system that continuously improves performance and customer experiences.

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