# AlexDesigns

> Conversion rate optimization, experimentation, and personalization consultancy. AlexDesigns helps mid-size marketing teams maximize the value of the marketing stack they already own - CRO, structured experimentation, personalization, CDP integration, and AI-driven marketing systems - delivered as an ongoing retainer that compounds month over month.

## Key pages
- [How We Work](https://alexdesigns.com/how-we-work/)
- [About](https://alexdesigns.com/about/)
- [Testimonials](https://alexdesigns.com/testimonials/)
- [Articles](https://alexdesigns.com/articles/)
- [Contact](https://alexdesigns.com/contact/)

## Articles
- [Personalization You Can Do With Tools You Already Have](https://alexdesigns.com/personalization-with-tools-you-already-have-2/): How to find and activate the personalization features already sitting dormant in your email, CMS, and analytics tools, before buying a dedicated platform.
- [What Should We Personalize First on Our Website?](https://alexdesigns.com/what-should-we-personalize-first-on-our-website/): PERSONALIZATION What Should We Personalize First on Our Website? What to do next Start with the audience difference that already shows up in your…
- [How Experimentation Tests Your Design Decisions](https://alexdesigns.com/experimentation-tests-your-design-2/): A full redesign is a bet. Experimentation lets you test design changes on real customers first, so you learn what works before everyone sees it.
- [Experimentation: How Testing Drives Real Growth](https://alexdesigns.com/experimentation-for-growth-2/): Experimentation turns guesses into evidence. Here's what a real testing culture looks like, where to start, and how it compounds into growth over time.
- [How to Build Consumer Trust Online](https://alexdesigns.com/build-online-consumer-trust-2/): Shoppers abandon sites they don't trust. Here's how to build consumer trust online with clear policies, security signals, and real reviews.
- [Free Shipping and Cart Abandonment: What to Do](https://alexdesigns.com/free-shipping-and-cart-abandonment-2/): Unexpected shipping costs are a leading cause of cart abandonment. Here's how to use free shipping to recover sales without eroding your margin.
- [Guest Checkout: Why Forced Account Creation Kills Sales](https://alexdesigns.com/guest-checkout-forced-account-creation-2/): Forcing shoppers to create an account before they buy is a conversion killer. Here's why guest checkout wins, and how to still capture their email.
- [What Is CRO, Really?](https://alexdesigns.com/what-is-cro-really-3/): A plain-language definition of conversion rate optimization, what it isn't, and the misconceptions that lead businesses to underuse it.
- [How to Find What to Improve on Your Website](https://alexdesigns.com/what-to-improve-on-your-website-2/): Knowing which pages matter is only half the work. Here's how to find what's actually going wrong on them, and turn that into a testable hypothesis.
- [Why Your Conversion Rates Aren’t Higher](https://alexdesigns.com/why-your-conversion-rates-arent-higher-2/): Your analytics show who converts and who doesn't, but not why. Here's how qualitative research finds the real reasons visitors leave.
- [Where to Start Your Conversion Optimization Plan](https://alexdesigns.com/where-to-start-conversion-optimization-2/): Don't optimize everything at once. Here's how to find where to start your conversion optimization plan using your top traffic pages and real data.
- [Why Traffic Finds Your Content But Doesn’t Convert](https://alexdesigns.com/why-traffic-finds-your-content-but-doesnt-convert/): Traffic without conversion usually points to one of three problems: the wrong reader, an incomplete answer, or no useful next step. Here is how to tell which one is holding the article back.
- [Why I’m Starting Wins & Lessons](https://alexdesigns.com/why-i-am-starting-wins-lessons/): It was the summer of 2000, in South Florida. I already had a job lined up. Start date and everything, settled for weeks. Then…
- [Is AI Search Answering Before Buyers Reach Our Site?](https://alexdesigns.com/is-ai-search-answering-before-buyers-reach-our-site/): AI SEARCH OPTIMIZATION Is AI Search Answering Before Buyers Reach Our… What to do next Yes, often, and analytics alone will not show it…
- [How Do We Know What to Fix First on Our Website?](https://alexdesigns.com/how-do-we-know-what-to-fix-first-on-our-website/): CONVERSION OPTIMIZATION How Do We Know What to Fix First on Our Website? What to do next Start with diagnosis, not a redesign. Separate…
- [CRO vs. More Ad Spend: Which Pays Off?](https://alexdesigns.com/cro-vs-more-ad-spend/): When fixing your conversion rate beats buying more traffic, when it doesn't, and how to tell which one your business actually needs right now.
- [When Personalization Is Worth It (and When It Isn’t)](https://alexdesigns.com/when-personalization-is-worth-it/): The honest threshold for whether website personalization will pay off for your business right now, and when it's still a distraction.
- [Website Personalization: A Plain-Language Guide](https://alexdesigns.com/personalization-in-plain-language/): What website personalization actually is, when it pays off, and how to start with the tools and data you already own, no jargon.
- [How to Find Where Your Funnel Leaks](https://alexdesigns.com/where-your-funnel-leaks/): A non-technical walkthrough of reading a funnel report to find which step is actually losing visitors, before you dig into any one page.
- [The Monthly CRO Process, Explained](https://alexdesigns.com/monthly-cro-retainer-process/): What actually happens each month on a conversion rate optimization retainer, from the first diagnosis to the ongoing test-and-learn cadence.
- [How Long Until CRO Shows Results?](https://alexdesigns.com/how-long-until-cro-shows-results/): The honest, phase-by-phase timeline for conversion rate optimization results, and why trustworthy testing takes longer than a single sprint.
- [CRO Mistakes That Quietly Cost You Customers](https://alexdesigns.com/cro-mistakes-that-cost-you-customers/): The common, fixable friction points that quietly cost businesses customers — explained in plain language, without the jargon.
- [Website Personalization That Actually Works](https://alexdesigns.com/website-personalization-that-works/): Website personalization works when you start small and test everything. Here's how to build it as a habit instead of a one-time, high-risk bet.
- [CRO for Businesses With Traffic: A Plain-Language Guide](https://alexdesigns.com/cro-for-businesses-with-traffic/): What CRO really is, when it may beat buying more traffic, and the five-step loop that turns the traffic you already have into more customers.
- [How to Plan Black Friday Promotions That Pay Off](https://alexdesigns.com/planning-black-friday-promotions/): Strong Black Friday promotions are planned months ahead, tested before peak traffic, and discounted with intent — not reflexively. Here's how to do it.

## Contact
- Email: sales@alexdesigns.com
- Speak with an expert: https://alexdesigns.com/contact/