How we work
Optimization that compounds, month over month.
Optimization isn’t a deliverable you sign off on. It’s a discipline that runs every month — and compounds. Here’s the method, the cadence, and who it’s built for.
- The system — compounds every cycle
- One-off project — a one-time bump, then flat
The model
Why it’s a retainer, not a one-off.
A single audit gives you a list. A program gives you results. Experimentation only pays off when it runs continuously — each test informs the next, personalization sharpens as data accumulates, and the AI loop gets better the longer it learns from your customers.
You get an embedded partner on a monthly engagement — setting the roadmap with your team, running the work, and reporting against the metrics that move your revenue. You keep the institutional knowledge — and, when you’re ready, I help you build the internal team to own it.
Findings that go stale the week after you read them.
A compounding system that gets sharper every cycle.
The framework
The Experience Optimization Framework
Experience leads · AI accelerates · One iterative feedback loop
- 01Discover — Find where intent breaks down
- 02Prioritize — Rank by value, impact, effort
- 03Experiment — Test instead of assume ↻ AI premortem
- 04Personalize — Right experience, right visitor
- 05Learn — Every result becomes knowledge ↻ AI post-mortem
- 06Scale — Roll out what works
What each stage actually involves.
Discover
Analytics, session replay, surveys, support tickets, and a heuristic review. We find where intent breaks down — not where opinion says it does.
Experiment
↺ AI premortemBefore a test ships, an AI premortem models how it could fail — so weak ideas die early. Then we build, QA, and launch: A/B and multivariate tests, with the CDP plumbing that makes them possible.
Learn
↺ AI post-mortemEvery result — win, loss, or flat — gets an AI post-mortem: we analyze why, and the learnings feed straight back into Discover, so the program never repeats a dead end.
Prioritize
Each opportunity scored on potential value and effort to build. The output is a living roadmap, not a static deck — it changes as we learn.
Personalize
The right experience for the right visitor — on site and across channels — built on the data you already collect and sharpened as it accumulates.
Scale
Proven wins roll out across channels and segments — and we build the internal muscle so your team can keep the system running.
Your first 90 days
From audit to compounding system in a quarter.
Find the opportunity
Instrument the funnel and run discovery — analytics, session replay, heuristics — then turn it into a prioritized, value-scored roadmap. The first experiments are scoped with an AI premortem.
Ship the first wins
Build, QA, and launch the first tests and personalization on your live stack. The monthly cadence and revenue-based reporting are in place — you can see exactly what’s running and why.
Compound it
Post-mortem what ran, feed the learnings back into discovery, and scale proven wins across segments. The system is now turning on its own rhythm — and getting sharper every cycle.
- You already have meaningful traffic and a stack to work with.
- You want a system that compounds, not a one-time bump.
- Leadership will act on evidence, even when it’s uncomfortable.
- You need a brand-new website built first — that’s a different job.
- You’re looking for a quick tactical fix and then done.
- Traffic is too low to reach significance on tests.
See whether the method fits your business.
A 30-minute consultation to look at where you are and where the opportunity is. No pitch deck.
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