How we work
The Experience Optimization Framework, run as a loop.
Discover, Prioritize, Experiment, Personalize, Learn, Scale – a continuous loop where AI accelerates every stage and every result improves the next.
- The system – compounds every cycle
- One-off project – a one-time bump, then flat
The model
Why it’s a retainer, not a one-off.
A single audit gives you a list. A program gives you results. Experimentation only pays off when it runs continuously – each test informs the next, personalization sharpens as data accumulates, and the AI loop gets better the longer it learns from your customers.
You get an embedded partner on a monthly engagement – setting the roadmap with your team, running the work, and reporting against the metrics that move your revenue. You keep the institutional knowledge – and, when you’re ready, I help you build the internal team to own it.
Findings that go stale the week after you read them.
A compounding system that gets sharper every cycle.
The framework
The Experience Optimization Framework
Experience leads · AI accelerates · One iterative feedback loop
- 01Discover – Find where intent breaks down
- 02Prioritize – Rank by value, impact, effort
- 03Experiment – Test instead of assume ↻ AI premortem
- 04Personalize – Right experience, right visitor
- 05Learn – Every result becomes knowledge ↻ AI post-mortem
- 06Scale – Roll out what works
What each stage actually involves.
Discover
Connect the data; find where revenue breaks down.
Prove the fix on real users – starting with an AI premortem to predict failure.
Learn
↺ AI post-mortemEvery win, loss or flat feeds back (AI post-mortem).
Prioritize
Rank by likely impact and effort.
Ship the right experience to the right segment.
Scale
Roll out what works; compound it.
Every stage improves the next – nothing is isolated.
This loop runs across all eight capabilities: Conversion Rate Optimization (CRO), Experimentation, Personalization, CDP & Customer Data, AI Marketing Systems, Ecommerce Optimization, AI Search Optimization, Landing Page Optimization.
How the work actually runs
The Two Systems Behind Every Engagement
Every AlexDesigns engagement runs on two things together: a governed body of knowledge about what actually moves the numbers, and the applied work of putting that knowledge to use on your site, measuring the result, and feeding it back into what we do next. The knowledge without the applied work is just a library. The applied work without the knowledge is guessing faster. You’re paying for both, connected to your business.
A governed body of knowledge
Optimization Intelligence is where that knowledge lives: frameworks, patterns, and practitioner lessons, organized so they get reused responsibly instead of reinvented per client. It’s a governed model, not a blog of opinions – what’s known, what’s tested, what’s still a hypothesis. Most optimization advice is one consultant’s memory of what worked once; a governed model checks the recommendation against a wider pattern instead.
Applying it, measuring it, learning from it
Knowing what generally works isn’t knowing what will work on your site, your traffic, your customers. The second system takes what the first knows, forms a specific hypothesis, tests it on real visitors, measures the result, and carries what’s learned into the next round – the Experience Optimization Framework in motion: discover, prioritize, experiment, personalize, learn, scale, and back to discover. Every test, win or lose, becomes evidence that either confirms what the model suspected or teaches something new that gets folded back in.
The bridge between them is judgment. Neither system runs itself. Deciding which piece of the knowledge applies to your specific traffic and constraints, and knowing when the pattern doesn’t fit, is where a decade-plus of direct experience does what a framework alone can’t.
Related reading: Optimization Intelligence in full, the Experience Optimization Framework in full, Practitioner Lessons, and About for the short version of this same bridge.
Your first 90 days
From audit to compounding system in a quarter.
Find the opportunity
Instrument the funnel and run discovery – analytics, session replay, heuristics – then turn it into a prioritized, value-scored roadmap. The first experiments are scoped with an AI premortem.
Ship the first wins
Build, QA, and launch the first tests and personalization on your live stack. The monthly cadence and revenue-based reporting are in place – you can see exactly what’s running and why.
Compound it
Post-mortem what ran, feed the learnings back into discovery, and scale proven wins across segments. The system is now turning on its own rhythm – and getting sharper every cycle.
- You already have meaningful traffic and a stack to work with.
- You want a system that compounds, not a one-time bump.
- Leadership will act on evidence, even when it’s uncomfortable.
- You need a brand-new website built first – that’s a different job.
- You’re looking for a quick tactical fix and then done.
- Traffic is too low to reach significance on tests.
The proof
Prove the claim at the point of doubt
Alex did an exceptional amount of up-front research prior to our call and had fantastic recommendations for improving our conversion rate. He really blew me away with how well he understood our objectives.
This is my second time working with Alex because the first time produced such incredible results! He is brilliant, efficient, and does his homework to give you the most relevant information for YOUR business. He’s more than worth what he charges.
Common questions
Common questions about how we work.
Is this a retainer or a one-off audit?
A retainer. A single audit gives you a list; experimentation only compounds when it runs continuously – each test informs the next and personalization sharpens as data accumulates. It's an ongoing monthly engagement, not a one-time deck.
What happens in the first 90 days?
Days 1–30: instrument the funnel and turn discovery into a value-scored roadmap. Days 31–60: build, QA, and ship the first tests and personalization with monthly revenue-based reporting. Days 61–90: post-mortem, feed learnings back into Discover, and scale proven wins.
Do you replace our team or work with it?
We work as an extension of your team – senior strategy directing the work, specialists executing – and when you're ready we help you build the internal team to own it.
How is progress measured?
Against revenue, reported monthly – you see exactly what's running and why.
See whether the method fits your business.
A 30-minute consultation to look at where you are and where the opportunity is. No pitch deck.
Reply within one business day