Category: Wins & Lessons
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What Comes Next Is a Choice
16 min readI’ve spent my career learning how to improve experiences. Now I’m applying the same feedback loop to what I want to do next. For most of my career, I’ve worked…
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The Six Questions I Use to Stop Optimizing the Wrong Thing
9 min readI spent weeks preparing a demo and overlooked the two minutes that mattered most. These six questions help me focus AI projects, CRO plans, and more.
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Why I’m Starting Wins & Lessons
9 min readIt was the summer of 2000, in South Florida. I already had a job lined up. Start date and everything, settled for weeks. Then a friend told me I needed…
