Articles
Field notes on conversion optimization, experimentation, and personalization – written for the people running the funnel.
Five ways to find what you need
Start with a problem. Free Shipping and Cart Abandonment · Guest Checkout: Why Forced Account Creation Kills Sales · Why Your Conversion Rates Aren’t Higher
By capability. Conversion Optimization · Experimentation · Personalization · CDP & Customer Data · AI Marketing Systems · Ecommerce Optimization · AI Search Optimization · Landing Page Optimization
By business model. Ecommerce · B2B Ecommerce · Shopify · B2B SaaS · SaaS & Subscription · Product-Led Growth · Membership Businesses · Subscription Commerce · Professional Services · High-Ticket Services · Commercial Contractors · Healthcare Services · or see the full Who We Help hub.
Practitioner lessons. Practitioner Lessons – judgment calls in Alex’s own words, from real engagements.
Cornerstone guides. CRO for Businesses With Traffic: A Plain-Language Guide · Optimization Intelligence in full.
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CRO vs. More Ad Spend: Which Pays Off?
6 min readWhen fixing your conversion rate beats buying more traffic, when it doesn’t, and how to tell which one your business actually needs right now.
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When Personalization Is Worth It (and When It Isn’t)
7 min readThe honest threshold for whether website personalization will pay off for your business right now, and when it’s still a distraction.
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Website Personalization: A Plain-Language Guide
7 min readWhat website personalization actually is, when it pays off, and how to start with the tools and data you already own, no jargon.
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How to Find Where Your Funnel Leaks
5 min readA non-technical walkthrough of reading a funnel report to find which step is actually losing visitors, before you dig into any one page.
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The Monthly CRO Process, Explained
5 min readWhat actually happens each month on a conversion rate optimization retainer, from the first diagnosis to the ongoing test-and-learn cadence.
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How Long Until CRO Shows Results?
5 min readThe honest, phase-by-phase timeline for conversion rate optimization results, and why trustworthy testing takes longer than a single sprint.
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CRO Mistakes That Quietly Cost You Customers
6 min readThe common, fixable friction points that quietly cost businesses customers — explained in plain language, without the jargon.
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Website Personalization That Actually Works
4 min readWebsite personalization works when you start small and test everything. Here’s how to build it as a habit instead of a one-time, high-risk bet.
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CRO for Businesses With Traffic: A Plain-Language Guide
7 min readWhat CRO really is, when it may beat buying more traffic, and the five-step loop that turns the traffic you already have into more customers.
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How to Plan Black Friday Promotions That Pay Off
3 min readStrong Black Friday promotions are planned months ahead, tested before peak traffic, and discounted with intent — not reflexively. Here’s how to do it.