Marketing
The Experience Optimization Framework Explained
Experience Optimization Framework: AlexDesigns' six-stage decision system connecting CRO, experimentation, personalization, data, and AI. Not a checklist.
Articles
Practical ideas for improving digital experiences.
Conversion optimization, experimentation, personalization, AI, ecommerce, and the decisions that connect them.
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Where Should AI Actually Fit Into Our Marketing Workflow?
11 min readA practical model for deciding which stage of your marketing workflow AI actually belongs in, and the four-question gate that decides whether a pilot earns budget.
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Conversion Rate Optimization
Optimization Is a Decision System, Not a Redesign Project
Optimization isn't a redesign or a growth hack. It's a 5-step conversion optimization process, diagnose, prioritize, test, learn, scale, gated by evidence.
AI Marketing Systems
Why Traffic Finds Your Content But Doesn’t Convert
Traffic without conversion usually points to one of three problems: the wrong reader, an incomplete answer, or no useful next step. Here…
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How to Plan Black Friday Promotions That Pay Off
3 min readStrong Black Friday promotions are planned months ahead, tested before peak traffic, and discounted with intent — not reflexively. Here’s how to do it.
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