24+
Years of experience
ABOUT US
Senior strategy. Specialized execution. One team.
AlexDesigns is led by Alex Harris and a network of specialists across strategy, engineering, data, design, AI and content – working as an extension of your team. Alex designs systems and strategies that make your marketing performance more profitable, with the most optimal user experience.
Alex Harris
Founder & Principal Consultant
24+
Years
7,000+
Experiments
100+
Optimization programs
100+
Ecommerce brands
Our story
Most companies don’t have a traffic problem.
They spend to bring people to the site – ads, SEO, email, events – and then watch most of those visitors leave without acting. The budget is already spent; the value leaks out after the click. Closing that gap is the work I’ve done my entire career.
I started in the early 2000s building and selling websites – hundreds of them. It didn’t take long to learn that a site that looks good and a site that converts are two different things. That pulled me upstream: out of pure design and into conversion optimization, then structured experimentation, then personalization and customer data. Each layer built on the one before it.
Today that same discipline powers the custom AI marketing systems I build. But the job never changed – understand why people hesitate, test instead of guess, and let evidence decide what ships. Experience leads; AI accelerates.
Experience at scale
What twenty-six years of optimization adds up to.
Volume doesn’t make someone good at this work – judgment does. But judgment is earned at scale. Across ecommerce, healthcare, insurance, and financial services, the experiments, programs, and audits behind AlexDesigns are where the pattern-recognition comes from: what’s worth testing, what to ignore, and where the next bit of growth is actually hiding.
Certifications & recognition
Certified in Optimizely, Dynamic Yield, Monetate, Quantum Metric, and Adobe Marketing Cloud. Work and commentary have appeared in Forbes, Huffington Post, Econsultancy, and Unbounce.
EXPERIENCE AT SCALE
Twenty-six years, quantified.
7,000+
Experiments & personalization
100+
Optimization programs
1,000s
Conversion audits
100+
Ecommerce organizations
50+
Shopify websites
100s
Landing pages
Millions
Customer interactions influenced
5+
Industries at enterprise scale
25+
Marketing technologies
How we work
Senior strategy. Specialized execution.
Every engagement is led senior; execution scales through a specialist network – senior judgment directing the work, the right specialist doing each part, without agency overhead. Clients work directly with senior practitioners, not account layers.
Every engagement runs through the same connected system – data, decisioning, and execution, with AI as the connective layer. See how it works →
What makes us different
Same category. Completely different job.
THE TECHNOLOGIES
Organized as ecosystems – not logo soup.
We don’t sell these tools. We connect the ones you already own into one system and extend them with custom AI.
EXPERIENCE OPTIMIZATION
OptimizelyVWOStatsigKameleoonAdobe TargetMonetate
ANALYTICS
Google AnalyticsAdobe AnalyticsAmplitudeQuantum MetricContentsquareHotjar
CUSTOMER DATA
Optimizely ODPSalesforce Data CloudSegmentDatabricks
PERSONALIZATION
Dynamic YieldBloomreachBrazeSalesforce Personalization
AI
ClaudeChatGPTGitHub CopilotLovablen8nOptimizely OpalAgentforce
MARKETING INTELLIGENCE
SEMrushConductorScrunch AI
Each ecosystem above runs through its own capability: Conversion Rate Optimization (CRO), Experimentation, Personalization, CDP & Customer Data, AI Marketing Systems, Ecommerce Optimization, AI Search Optimization, Landing Page Optimization.
Philosophy
Every decision should make the next one smarter.
Experience is the advantage.
AI is the accelerator.
Continuous learning is the engine.
Compounding growth is the outcome.
This is the Experience Optimization Framework in practice – every decision compounding into the next. See how the system runs →
The proof
Prove the claim at the point of doubt
When you have a great product, and you’re looking to ensure it gets in front of your visitors, Alex is the guy to help you achieve that. I have consulted with him on multiple occasions to help me to deliver my message in the most effective way that will reach and resonate with my audience, and he has exceeded my expectations every time.
Alex is awesome. He has an amazing perspective and the ability to focus on the elements that have the biggest return on investment. His expert review of my site and subsequent advice has been so beneficial. Alex Designs just continues to add value!
From earlier in the practice
These three speak to earlier, design-focused career work rather than the current optimization retainer. Kept here as the honest historical record, not repositioned as current service description.
Alex has been one of our secret weapons for many years. Many of the great conversion results we got with clients was Alex executing on our advice. Of course clients loved him and you will too if you need better results from your design.
Alex is the best designer for conversion. He always delivers the best design and strategies to get people to take action on websites and landing pages.
Alex is one of the best at what he does. Knows how to design to get the highest conversions. He is our first choice for all of our SEO, design, and marketing needs.
From Doing the Work to Systemizing It
A decade of doing this work directly, on real sites, with real traffic, is what turned into the governed knowledge Alex applies today. The patterns that hold up repeatedly got documented; the ones that didn’t got dropped. What you get on an engagement isn’t a first attempt at your industry, it’s judgment built from applying that knowledge over and over, and knowing where it does and doesn’t fit. See how that knowledge and the applied work come together on every engagement.
Ready to build a marketing organization that learns faster?
A 30-minute consultation – we look at where you are, where the opportunity is, and whether the method fits. No pitch deck.
Reply within one business day