Knowledge Base
The AlexDesigns Knowledge Base is where the methodology behind every engagement lives: Optimization Intelligence, the practitioner lessons drawn from real work, the frameworks that organize the thinking, and the guides still being built. Optimization Intelligence is the centerpiece: the deepest, most complete part of what’s here. Everything else on this page either leads into it or extends it.
Optimization Intelligence: the centerpiece
Optimization Intelligence is where AlexDesigns’ methodology is actually documented: capability playbooks, applied lessons, and the frameworks behind the work, not a marketing page about expertise, an inspectable record of it. Start here if you want the real depth.
- Optimization Intelligence: the hub itself.
- Practitioner Lessons: nine patterns Alex keeps running into across real engagements, in his own words, anonymized, never a single named case study standing in for a repeated pattern.
Frameworks
The frameworks that organize how AlexDesigns actually works, not abstractions layered on afterward.
- The Experience Optimization Framework: the six-stage loop every engagement runs on.
- Where the framework comes from: its lineage back to Alex’s 2015 book, honestly dated.
What We Do and Who We Help
The Knowledge Base explains the thinking; these two pages explain the work itself.
- What We Do: the problems AlexDesigns fixes, routed to the capability that fixes each one.
- Who We Help: the business models and buyer situations AlexDesigns works with.
Client Stories
Client Stories is where full, governed accounts of real engagements will live once at least three clear the full proof-and-permission bar: a supported situation, the evidence Alex reviewed, the diagnosis, the action, a verified outcome only where one is claimed, and the lesson. None exist yet; that page is honest about it rather than filled with placeholder cards.
Buyer-problem guides
Six recognizable buyer problems, explored in depth: why each one happens, how to recognize it on your own site, and the honest first step.
Book 1 checklists
Book 1 checklists: tactical, page-cited groundwork from Alex’s 2014 book, Boost E-commerce Sales and Make More Money, honestly dated to when it was written, not a current best-practice claim.
Related reading
- Testimonials: short, verified proof.
- How We Work: the engagement method.
If you want to talk through which part of this applies to your situation, book a consultation.