Why You need a Unique Value Proposition (UVP) for Your eCommerce Website

Written by Alex Harris

This post is from the series “Boost eCommerce Sales and Leads”.

In celebration of my new book, I am releasing these audio blogs to help you increase your eCommerce conversion rates…

There are probably many websites that have similar products or services to what you sell. In order to differentiate yourself from your competition, you want to establish a clear unique value proposition (UVP). The UVP should be displayed on your homepage and also across the rest of your website. This will ensure that visitors know what you are selling when they arrive at your website. The average visitor has a first impression of your website within just a few seconds. Making the UVP easy to read will give visitors a better first impression of your website and the products you are selling.


  1. Have a clear headline on your home page. Using a unique value proposition that appears as a large, clear headline on your home page will make people understand that they’re in the right place to find the products they’re looking for.
  2. Reinforce the value proposition on every page of your website. Add a unique value proposition to the header or the tagline of your site so that people, regardless of where they arrive on your site through search engine results, will know that they’re in the right place.