During my new podcast, I ask marketing experts what their definition of optimization is. Here are some examples of the variations perspectives on how people are doing CRO, SEO and other types of website optimization. CRO stands for Conversion Rate Optimization, while SEO stands for Search Engine Optimization but there are also other type of Website Optimization.
What is your definition optimization and why is it beneficial?
Optimization is all about tweaking. How can you squeeze more people through the funnel. For example, you have thousands window shoppers but only one buyer. If you can convince 10 more people to buy? That’s like 10x the revenue.
Quick Sprout, Kissmetrics & CrazyEgg
A lot of people get confused about the word optimization. You need to ask what are you optimizing for? People think that you only need to optimize for the search engines. They are about getting the rankings up. Really companies should be optimizing for is revenue and to improve your profits. It doesn’t matter how much traffic you drive to your website if you can’t convert that traffic.
Trying to optimizing website so it converts more of visitors that traffic you are already receiving into sales or lead, without buying additional levels of traffic.
Author of Website Optimization – An Hour A Day
Optimization is beneficial to improve the success of your business.
Funnel Optimization Expert
More Expert Definitions of Website Optimization
Dennis Van der Heijden,
But I think what I do is all about getting more people to do what you want them to do once they get to your website. It’s kind of the process of when you get traffic, how do you make them do what you want them to do?
In my experience, that’s all about arranging the content on your website in such a way that it’s easy for your potential customers to get the answers, the info or the experience they need in order to be able to do whatever it is you want them to do.
Doing stuff better and getting more results out of whatever you are doing right now. If you are trying to sell stuff, optimization will hep you do it better. Why should you optimize your website? I mean why are you in business? Optimization is all about moving the needle.
Co-Founder at ConversionXL
I think to go back to what Albert Einstein said. Good ol’ Albert said something like, “The most powerful force in the universe is compound improvements,” which, to me, just sums up what optimization’s all about.
Expert in Email Marketing
At periscopeUP, we define optimization as getting a website to achieve the clients’ goals. So really, there’s two parts to that. The first part is getting a website high up in the search engine, so that it gets more traffic or more relevant prospects to the site. But there’s a big, important second part to that, which is getting those visitors, those prospects to take your desired action to click, call or buy. So optimizing for people is just as important, if not more important, than optimizing for search engines.
Content Marketing Expert
When we’re optimizing businesses the way I do it on the Small Business Optimizer Processes, we’re constantly looking at what are the things that have the biggest bang for the buck that are actually going to really catapult you forward towards whatever your goals are.
That’s the way I define it is it’s broader than just marketing, broader than just conversion, broader than just testing and doing split tests and tracking, which are all important, but there’s actually a whole other level of optimizing that has a huge impact on the overall profitability that an entrepreneur has.
Melanie Benson Strick
Small Business Optimization Expert
User Onboarding Expert
For me, optimization is all about your brand. When you can understand your customers better, what resonates with them, and talk to them in a way that aligns with how they feel about you, you’re creating a brand, right? So by optimizing this experience based on how they feel, how they want to interact with you, that’s going to translate into revenue.
Oli Gardner, Unbounce
I guess at the highest level, since I call myself an Internet marketer, it’s basically kind of a process that no matter what we’re doing – whether it’s building a website, launching a website, promoting it, getting search traffic, driving PPC traffic – there’s some level of optimization that’s going on.
What is your definition of optimization?
Post your comments below on how you are doing conversion rate optimization (CRO), Search Engne Optimization (SEO) or any other type of website optimization.