Video Landing Page Design

Written by Alex Harris

Designed in 2010, this video landing page design successfully improved lead generation. The key factors that contributed to its success were the video of a man walking out onto the screen and the layout that led the reader’s eye downwards. The video lent itself to excellent reader engagement, and despite the landing page being loaded with information, the layout helped ease the burden of reading all the content as it naturally led the readers down the page, guiding them from one important element to the next. This effectively showed target audiences all the listed benefits and calls to action visible.

 Video Landing Page Design

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