Here are the Ecommerce Optimization Strategies for SMB Retailers
Small businesses today are frustrated – they try really hard, but despite their efforts, they’re getting really inconsistent results. I can relate with you because I’ve seen it. In fact, I was actually just talking with a client this morning, and they had just redesigned their site. They had a decently average holiday season so they redesigned their site, expecting the conversion rates to go up. Unfortunately for them, the conversion rates actually went down. Why did this happen? It’s really because they didn’t have a system to figure out important things – things like where the best opportunity was to learn about their existing website traffic, as well as how to get bigger results from that traffic, and then turn those results into profit.
Today, I’m going to be talking to you about small sites, big profit. How you can make more revenue and more return on your investment from your existing traffic. I’ve been doing this for 15 years, and for a majority of that time, I was guilty of that slice and dice type of testing, so I was getting inconsistent results. From doing over 5,000 different tests, thousands of different learning pages, and hundreds of different e-commerce sites, I’ve learned the best e-commerce optimization strategies that your small business retail site can benefit from.
You may have a small business site or a retail site, selling apparel, jewelry, or something similar. What platforms are you on? Regardless if you’re on BigCommerce, Magento, Shopify, WooCommerce, a lot of the tactics and e-commerce optimization strategies I’ll talk to you about can definitely help you. I’m going to break down sections of the site, how to improve the sections, and tools to use to get the best results.
I’m going to give you my top 10 e-commerce optimization strategies for your small business website:
- Top Traffic Pages
- Landing Pages
- Unique Value Proposition
- Shopping Cart Improvements
- Header / Footer
- Lead Generation
Conversion is a journey, NOT a destination
“Conversion rate is a measure of your ability to persuade visitors to take the action you want them to take. It’s a reflection of your effectiveness and customer satisfaction. For you to achieve your goals, visitors must first achieve theirs.”
– Bryan Eisenberg,
Keynote Speaker and New York Times Best Seller
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Written by Alex Harris. Foreword by Bryan Eisenberg.
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