The Key to Designing Websites and Landing Pages: Simple, Engaging, and Straightforward

Written by Alex Harris

Regardless of what type of service you provide, if you want to significantly increase the size of your business and expand into new markets, you are going to want to have a good website and landing pages. And believe it or not, it really is not that difficult to design one! All you need to do is follow these basic guidelines in order to ensure your webpage is easy to navigate and engaging for your readers.

Simple,  clear landing pages with one call to action always do well.

Simple, clear landing pages with one call to action always do well.


Keep It Simple

Whether you choose to design your website yourself or hire a professional to do it, you need to make things as simple as possible. You don’t need to be cutting edge or innovative; all you should worry about is clearly presenting your relevant business information and making the website easy to navigate. Use a regular layout and font setting, as well as the standard 3-column layout. It might seem a little boring, but it is incredibly effective.

Don’t Overload Your Page With Graphic Images

There is nothing worse than clicking on a link and being brought to a slow page that takes forever to load. Some people think that adding graphic images to their websites (especially ones that move) is a great way to attract potential customers, but they couldn’t be more wrong. Internet speeds are advancing quickly, but some people have unstable and slow internet connections. Adding unnecessary images to your webpage will only make it harder to load, which can immediately drive away new clients.

Be Consistent With Your Font Types

If you’ve ever used any type of writing program, then you know there are dozens of fonts to choose from. But when you are designing a website, the most important thing you need to realize is that you only need to use two or three of those fonts (anything more is unnecessary). It can be infuriating to readers if you switch between fonts too often, as it can make it jarring and difficult to read. A good rule to stick to is to use one type of font for your headings (like Arial or Serif) and use a solid standard font like Times New Roman, Arial, or Geneva for your content.

Don’t Go Overboard With Your Ads

If you are a new startup company, it is understandable that you might want to include as many ads as possible on your website in order to generate some desperately needed cash flow. But you need to remember that you want your readers to focus on your content, not the ads. So, just be sure you don’t overdo it with the ads when you are designing your site. At most, you’ll want a banner ad and then one or two ads on the sidebar.

Make Sure Everyone Can Visit Your Site

Everyone has different tastes and that includes the types of computers and web browsers they use. This means you’ll want to make sure your page is properly optimized for Internet Explorer, Firefox, Opera, Safari, and Chrome, as well as the various operating systems. Also don’t forget about testing tablets and mobile phones.

The Importance Of Including A Landing Page For Your Website

A landing page isn’t your homepage, but is a page that potential clients will be brought to that will allow them to quickly tell them everything they need to know about a specific product or service you offer. You’ll want to follow all of the these rules to make it simple, but a landing page’s main purpose is to accomplish any of the following things:

  • Get your customers/readers to visit other parts of your website
  • Convince them to buy your products/services – See ecommerce landing pages
  • Allow them to share what they have found with a friend
  • Give them an opportunity to give you feedback about what they like or dislike about your site
  • Subscribe to your email list

How You Can Make Your Landing Page Better

Your landing page should be simple, engaging, and straight to the point. Website readers usually have short attention spans, which means you need to make your website as appealing as possible in a few short sentences. You will also want to include something that is compelling and definitive about why your product or service is superior (preferably a statistic). Including a call to action is also preferable, as it will entice the reader to further explore your website.

The Importance of Copywriting

It might seem easy enough to write a few sentences about why your service or product is desirable, but if you really want to make your landing page fantastic, you should consider hiring an experienced copywriter. They can create engaging content for your landing page that will be sure to get more readers to visit your website.

Designing a website can be daunting at first, but as long as you follow these guidelines and make an engaging landing page, your website is guaranteed to bring in new customers and clients!

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