Sales (conversion) funnel design and development is key to any online marketing strategy. Driving your website traffic to an isolated user experience will improve the amount of leads (emails) captured and optimizes your conversion rate. Here is a example of how the sales funnel should be a core part of your website.
This type of direct marketing strategy is based on customized landing pages and A/B multivariate testing to continually optimized the experience to improve ROI. The end goal is to push more qualified leads through the funnel which will lead to sales. Then if the leads do not convert, plan a follow-on marketing strategy to engage them on the long tail. More to come…
More about the sales funnel strategy in this a quick video from 2008:
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