Proven Ecommerce Strategies to Increase Sales & Leads

Written by Alex Harris

small business big money online

small business big money onlineIf you are not subscribed already, get the podcast on iTunes, subscribe on Stitcher or follow on Soundcloud.

Take a look at the most recent version of the new book cover. It’s an exciting project that has been filling up my personal works days. Lots of hustling to make everything happen. I would love to know what you think of the book chapter and if you can share some feedback. You can email me or add feedback in the comments below.

Reminder, that I will doing free ecommmerce website reviews to increase your sales and leads on April 9, 2015 for #CRODAY. This is the first international conversion rate optimization day coordinate by Unbounce. If you want to submit your website for a free review, visit the landing page alexdesigns.com/croday/.

If you want a few more chapters from the book,
visit the book website Small Business Big Money Online.

Here is the featured chapter from today’s show.

Small Business Big Money Online

Proven System to Optimize Your ecommerce Website and Increase Internet Profits

A lot of people get confused about the word optimization. You need to ask what you’re optimizing for. People think that you only need to optimize for search engines. They are about getting the search engine rankings up. Really, companies should be optimizing for revenue and in order to improve profits. It doesn’t matter how much traffic you drive to your website if you can’t convert that traffic.”
Theresa Baiocco,
ConversionMax

In this book, you will learn a proven system to optimize your ecommerce website and increase your internet profits. There are no magic tricks. There are no traffic generation gimmicks. The processes in this book will teach you how to make more money off your exisiting website traffic. That is because it doesn’t matter how much traffic that you drive to your website if you can’t convert that traffic into sales. This framework that we created is called the Marketing Optimization System.

So what is marketing?
Marketing is simply moving goods from a producer to a consumer. It is the process and technique of promoting, selling, and distributing those products and services.

Optimization, on the other hand, is simply the process of making something as effective as possible. It is the process of continuously improving your online business to make more profit. You’re spending a lot of time and money, which is why you need to maximize your ROI.
There are many different kinds of optimization. There’s search engine optimization, which involves improving your search engine rankings to drive more traffic. Then, there’s also conversion rate optimization, which involves improving your leads and sales to help your website make more profit. This includes knowing your web analytics, web design, your social media, and all different kinds of optimization.

As for me, I focus specifically on conversion rate optimization. Please note that not all aspects of this type of optimization may be applicable to you and the needs of your business. You may be using different tools and tactics to get the same results, making it very broad. Whatever the case, implementing a marketing optimization process that will allow you to predict the future and get some compound results is necessary because once you know it’s working, you can do that in a shorter amount of time and get an exponential growth factor.

Let me know your thoughts on this chapter of the book! Enter your thoughts in the comments below.

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