Paul Ryazanov on Increasing Lead Generation Conversions by 300% with Iterative Testing

Written by Alex Harris

This post discusses the series of Conversion Conference Sessions I attended.


How We Lifted Lead-Gen Conversions by 300% Through Iterative Testing
Paul Ryazanov, Conversion Expert, Promodo

Another presenter during the recently-concluded Conversion Conference was Paul Ryazanov, who told us the story of how to raise lead generation conversions by up to 300% (huge number, I know) through iterative testing. For those who are not familiar with the concept, iterative testing  is simply the continuous and cyclical process of prototyping, testing, analyzing, and refining a product or process. During his talk, Paul discussed the benefits of this methodology and how it can benefit entrepreneurs and business owners looking to make more money off of their websites.

Paul has more than 12 years of experience in product development and marketing with a primary focus on e-commerce applications, landing page optimization UI/UX, and conversion rate optimization. He is a certified SCRUM manager and speaker for various IT conferences and marketing events, including CloudCon Expo, PubCon, the Google-Ukraine workshop, and other European conferences.

Take my word for it – you should NOT miss out on the next event. It’s the least expensive it will ever be. It is definitely worth the trip to Vegas. The rooms and airfare were actually super cheap too. Grab your tickets for MAY 3-5, 2016 @ THE RIO IN LAS VEGAS at

You can also see the video interview that Paul and I did together on the Marketing Optimization Video Podcast.