Why should you not overlook in-store experience?

Written by Alex Harris

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Businesses spend a considerable percentage of their budget on advertising, especially over the Internet where everyone seems to be these days. Many go out of their way to optimize the online aspect of their business, neglecting one very important factor that deserves just as much focus—the actual store.

With the growing popularity of online business, it is only proper that you spend on maximizing sales through improved customer experience. If you want to reap as much benefits as possible however, your online efforts must be paired with the resolve to provide positive in-store experience. This is something that your customers can actually feel for themselves when they visit your store and as such, has a better influence on their decision to make a purchase. No product placement or camera trick can change a customer’s mind once they have decided through first-hand experience that you cannot give them the service they need and want.

Remember that the trick is to get to know your customers. Read the data or observe your store and determine who visits your business. Ask yourself how you can make the experience of looking through your wares and making a purchase easier. Are your customers moms? If so, what can you do to make the experience more pleasant and more compatible with their and their kids’ needs?

The Internet has opened plenty of opportunities to earn more and do better business and yet, it should not mean that you can take your eyes off the basics. Online customer experience is just as important as actual in-store experience. It is when you pay attention to both that you will find true improvements in your returns.

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