Podcasts have been around for quite some time but it has only been within the past couple of years that so many people have started to utilize them to their full potential. If used correctly, video podcasts are an excellent way to promote any products or services that you sell, especially if you are a smaller business that is looking to expand. But you can’t just expect to hit record and come up with content that is going to immediately be engaging, which is why you’ll want to follow these guidelines in order to create a video podcast that is fun and informative.
Pick One Topic And Stick With It
If you are looking to promote your business, you will want to stick to talking about one specific topic or aspect of your business. The reason why you’ll want to do this is because you don’t want to overload your listeners with too many topics or discussion points. Instead, you will want to focus on one specific thing and really drive it home.
There are a lot of podcasts out there and they all talk about a variety of subjects, so rather than talking a little bit about a lot of subjects, you will be better off attracting viewers if you establish yourself as an expert about one specific subject or topic.
Determine Who Is Going To Be Your Audience
This is one of the most important things you will need to consider when coming up with your video podcast. Who are you trying to talk to? What are they interested in? Do you want to give them information or do you want to create your video podcast so they can give you feedback? These are the types of questions you will need to ask yourself when trying to figure out what type of people you want to reach with your podcast.
If you are simply trying to get more people interested in your business, your potential audience might be a little broader. But if you are trying to reach a specific demographic, like people who are interested in electronics or another “niche” topic, you’ll need to take a different approach in order to reach that audience.
Pick The Right Video Equipment
Video podcasts have the ability to be much more engaging than audio podcasts, but if you don’t take the proper precautions and use the right equipment, then you could potentially lose viewers, as no one wants to waste their time watching something with low production values. If money isn’t an issue, buying expensive equipment is the easy answer. However, if you are working on a tight budget, you just need to do the research and find the equipment you need.
If all you are planning to do is simply answer questions or give information about your products or service, all you will need is a good camera and some lights and microphones. But if you’re planning on doing anything more elaborate, you’ll likely need more.
Short And Simple
Internet users are a fickle bunch and they don’t usually have a long attention span. So remember to keep your videos as short as possible. Now, you’ll obviously want to make them long enough to create engaging, informative content, but you also need to be sure that your videos don’t drag on for too long, otherwise you risk losing viewers. The perfect length for most video podcasts is about 10 minutes or less; anything longer and you might lose the attention of your viewers.
Come Up With A Consistent Schedule
Internet users not only have short attention spans, but they also like consistency. So when you finally do start producing your video podcast, you’ll want to make sure you release them on a consistent basis. This not only will allow you to build an audience, but it will increase the amount of anticipation for each episode. You can obviously have the occasional delay if you simply don’t have time to do a podcast one week, but by releasing new content every week you can significantly increase the size of your audience, which is always going to be good for business!
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