Take a look at the most recent version of the new book cover. It’s an exciting project that has been filling up my personal works days. Lots of hustling to make everything happen. I would love to know what you think of the book chapter and if you can share some feedback. You can email me or add feedback in the comments below.
Reminder, that I will doing free ecommmerce website reviews to increase your sales and leads on April 9, 2015 for #CRODAY. This is the first international conversion rate optimization day coordinate by Unbounce. If you want to submit your website for a free review, visit the landing page alexdesigns.com/croday/.
If you want a few more chapters from the book,
visit the book website Small Business Big Money Online.
Here is the featured chapter from today’s show.
Marketing Optimization System
Now let’s bring it all together into a move advanced process that I call the Marketing Optimization System. It’s a five-step process to increase profit from the existing traffic of your ecommerce website. This is what I’ve learned to help you make better decisions and get bigger results. The are many other tools and efforts that can be use but I have only included the absolutely necessary steps that I feel are needed in every system.
Create the right system for you is all about gathering the right qualitative and quantitative data. Then determining how to use that insight to get bigger impacts from our tests. Because it doesn’t matter how easy testing is if you’re not testing the right things then you’re not getting the best results possible.
Marketing optimization takes into account website design, marketing in general, web development, web analytics, and how you think about your customers that are visiting your website. Do you understand the voice of your customers – the ones actually visiting your website? Who’s your target audience? What are their pains, and the problems they are going through before they actually arrive? What queries are they actually putting into Google before they arrive at your landing pages? These are some of the things that I will be showing you, that I have proven to know how to understand – who visits your site, where they go, what they do, and what to do with that information next.
This is the basic that we will go through for the five-step process for the Marketing Optimization System. It’s all about that discovery process, creating a hypothesis, executing and creating tests, reviewing the analytics, and then scaling and growing over time.
You want to understand your costumers and their problems. You want to create products to solve those problems and you want to scale what works to really improve your goals in the short term.
Please let me know what you think by emailing me or adding feedback in the comments below.
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