7 – Internet Marketing

Written by Alex Harris

conversion rate optimization mastermind podcast


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Alex

Hello masterminders, how’s everything going today with your Internet business? I am Alex Harris, the owner of Alexdesigns.com and we have David Prochaska here. How you doing, David?

David

I’m doing awesome, Alex.

Alex

David, tell us a little bit about yourself and what you do on the web.

David ProchaskaDavid

So I’m an Internet marketer at epointdigital.com. It’s an internet marketing company and what we like to focus on is search marketing and so search marketing includes search engine optimization and paid search. What else we focus on social media. Our main focus is driving traffic to the website and there’s a number of ways to do that and we help companies to develop strategies to get more ads on our website and increase their visibility online.

Alex

Well that’s certainly helpful coz everybody wants to increase their visibility online and I’m happy that you’re in my mastermind group coz you complement me really well. I do a lot of work with pay per click companies and companies that drive traffic. So it’s great to have you in the mastermind group and see all these stuff that you’re doing, in searching in general. If you don’t know me. Let me tell you a little bit about myself. Alex Harris and I live in South, Florida. I’ve been doing a website design since 2000 and I have my own business since 2004. I focused on conversion optimization, landing pages and lead generation. Everything that we do, my team does is front end development and you know web design, css, html but we also base everything on conversions. We take all the designs that we do and we actually implement testing you know using landing pages and getting conversion funnels and that type of thing. And in this type of podcast, we are having co-host. We talk all about people who actually implement the stuff that we want to do to increase our profits online and that’s what the podcast is really all about. I’ll be interviewing many people from the mastermind group like David. I want to quickly talk about the mastermind group. David, how was your experience been with the group. Is there anything, any take away that audience can hear about if they want to create their own group.

David

Sure. So coming into this mastermind group, it was this was my first mastermind group so I really didn’t know what to expect. I was kind of taking that leap of faith. I’ve been hearing in the Internet for the past year about how beneficial mastermind groups are and so I went head and took that and dive in and joined you in mastermind group and some of the take aways that I had from it is that it’s like I have 4 or 5 or 6 mentors helping me out every week. So especially when it’s my time in the hot seat. I can present what I’m doing and what I’m working on and what I need help with and for to have 4, 5 people to take what I’m doing really benefits me. I can look at my website but in my business. But my website in my business are like my babies so I’m not gonna see the things that other people are looking in the outside of them and see. So especially when I have people with the level of experience with the people in the mastermind group for them to look at my website and my business and partake it with expertise that you have is so beneficial. It’s I mean I can’t even explain the value that I get from it.

Alex HarrisAlex

Yeah, it’s like you know I grew up as an artist and I went to art school and I would always critic these paintings and I thought they are the best thing in the world but every week, we have to present in our paintings and we would get critic and as a designer and artist, to hear feedback or criticism about your baby, it’s like “oh, no! I had so much more emotion and story behind this but getting that critic and hearing opinions of others, it would really get you out of your comfort zone and pushes you to make things better the next time because all these little projects we create online are really prototypes for something new in the future and that’s what kind of what really optimization is all about is putting these emails, these projects and just to push our skills much better in the future.

David

Yeah. I like to also give an example when I first join the mastermind group. Me, I’m a search guy. I focus on search marketing and I had a client at that time that wanted a website built and they wanted to increase their presence in the search engines. Well I can increase their presence in the search engines and I’ve been making websites for the past 10 years. But I don’t have that design like Alex and few of the people of the mastermind group do. So I presented my website that I was making for my client and I had all kinds of tricks and tips and advise them to change on the website. Alex even kind of did a mark up of the banner that I should do. I kind of took that and kind of I guess you could say I copied it and put it in my website but my client was extremely happy with what that was and what I did and could change today and I performed the advise that you guys gave and that probably increased the conversion rate on it as well so it’s valuable what I get from the mastermind.

Alex

Yeah, it’s that having like minded people that you can relate to and get that feedback because working online whether you’re in an office or working at home, you still get lonely. If you’re able to get feedback then you can rate quicker and have more accomplishments in the shorter term because if you make these small changes to your site or your business in a week, you get a lot faster for the future. I enjoy having you in the mastermind group. Everything’s going good and now we’re putting together this podcast. I’ll be interviewing other people from the group as well and we’re all implementing our own online business in our own way and I think we complement each other really well. This is the end of this particular podcast. If you want to learn more about us, the mastermind group, it’s cromastermind.com. Where all notes and everything located. Catch you guys on next episode.

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