Designing and creating a website can be a daunting task, especially if you don’t feel like you are very good with computers. However, it has become incredibly easy to do nowadays, which means you have nothing to worry about. One of the biggest things you’ll want to focus on when creating your website is maximizing your conversion optimization, which is essentially the rate at which you are turning visitors into actual customers. It sounds complicated, but all you have to do is follow these guidelines:
Less Is More
Whether you want to require your customers to sign into your page when they visit or simply want them to give you their information for your mailing list, you’ll want to make it as simple as possible. The more information you require your customers to give you, the more likely they are to leave your website. Remember, users nowadays have short attention spans, so keep the required information to a minimum.
Avoid Stock Photos
Stock photos seem like a good idea to most people because they can be found for free or at a significantly discounted rate. But while they might seem professional, they come off as cheesy to most website visitors. Instead of picking stock photos, take your own pictures! People like to know they are dealing with a business that is run by actual people, rather than some faceless corporation, which means adding some of your own photos will make your website seem more personable and desirable to customers.
Include A Video
If your business offers a product or specific service, you’ll definitely want to add a video that shows what you offer to your customers. It can be anywhere from a speech that you give yourself on the importance of customer satisfaction or a demonstration of your product; just make sure it is short, engaging, and effective. Doing so gives your customers a better understanding of what you offer them, which will make them more likely to buy or use your products and services
Make It Important
It’s one thing to make your product or service sound good, but if you really want to increase your conversion optimization, you’ll want to make it seem like your customers can’t live without what you are offering. You can do this by including a limited time offer. This will add a sense of urgency to the situation, which will increase the likelihood of your visitors actually becoming your customers.
It’s All About Being “Free”
It isn’t surprising to find out that most people like getting free things. So, when creating the content for your website, be sure to mention anything that is a give away, especially in your call-to-actions. What you offer for free is entirely up to you, but you’ll definitely increase your conversion optimization rate by offering some type of product or service for free, especially if it is part of your limited time offer.
Security Seals Increase Sales
Security seals are essentially logos of approval from security companies like Norton or McAfee. Given that we now live in a day and age where security threats are a constant issue, having these types of seals can give your customers the peace of mind they want when giving you their business. The seals might be expensive, but they can easily increase both the legitimacy of your website, as well as the number of your customers.
When In Doubt, Price Match
Competition is good, especially for the customer. Depending on what type of product or service you offer, if you really want to turn visitors into customers, you’ll want to openly display that you price match any of your services. In the short run, this might cost you a little bit of money, but in the long run it can instill a sense of loyalty in your customers, as they will view you as someone who is willing to go the extra mile to see that they are completely satisfied.
Ultimately, you’ll want to make your content straightforward, engaging, and simple in order to increase your conversion optimization rate. By making your product seem desirable, as well as making your company seem personable, you are guaranteed to see an increase in business! Learn to Master Website Conversions.