Another great case study that I want to share with you is a company that I have been working with since 2007 or 2008. It was actually one of the first Netsuite sites that I ever worked on, and they’ve come a long way. I’ve learned a lot from this particular company, it’s EnergyFirst.com.
They have health and fitness supplements, whey protein, and green drink. They are constantly trying to come up with cutting-edge stuff in their ecommerce page, and I’ve done a lot of conversion optimization for this company. They recently came to me and wanted to produce a Netsuite ecommerce site. And this is the first Netsuite site that I worked on and they set it up completely different than other Netsuite site that I ever worked on before. Instead of using the entire Enterprise CMS, they also used FAT file pages.It wasn’t more complicated once the systems were in place, but it was a website that was done in a completely way for SEO purposes, intentionally. And it worked great for many, many years.
In the last test that we ran, we helped this company increase their conversion rate by 65% in just 21 days. We also helped them produce custom landing pages for their specific products, like their all-natural, highest quality protein and their energizing green drink.
I was happy to receive a testimonial from them in September of 2013. Gerry Morton, the CEO of EnergyFirst.com, said, “Alex is great. Anything web design or conversion-oriented, Alex is perfect. Work with Alex and you’ll be glad you did.” Gerry also left me a review back in 2009 which said, “Alex was great to work with. He is an expert at what he does and delivers at the highest levels. I’ll recommend Alex to anyone.”
Alex really knows his stuff! The first split test that he recommended for our ecommerce store resulted in a big win.
I really enjoy working with other website agencies. A lot of them buy traffic for their clients, and then they send traffic to the landing pages that I create. And in this new age, we are also creating a lot of mobile and responsive design landing pages. This is a example that we did for a direct marketing agency, AdegoMarketing.com. We do custom landing pages specifically for mobile and responsive design in the food and supplement categories. So you understand, you know, this market really well. We have done a lot of health and fitness related websites. Doing this type of direct marketing is exactly the thing that I did when I worked for a diet and fitness website for over 11 years.
In this company, we help them create custom landing pages for mobile and responsive design in the food and supplement categories. In this example here, we show you how we’re focusing on generating leads for a free sample of this healthy snack. We shall clear testimonials and social proof about the fold. This layout also works really well in the mobile experience, in the technology that they used.
We’ve also tried a lot of experiments with mobile-only landing pages. Like this example here, to get a coupon for a specific C&C offer. As you click on the coupon, it just opens up – an easy way to either print the coupon, or to show it right to the store owner when they arrive, on their phone.
We also do a lot of supplement-related landing pages that are all focused on direct response and improving the conversions that someone makes from pay per click (PPC) advertising campaigns.
These are some of the newest examples that we’ve done in the health and fitness category. If you’re interested in learning more about AlexDesigns.com, we are a website development and marketing company that does landing pages, ecommerce, and conversion rate optimization. Learn how you can make more money from your website design by contacting us today.