Guide To Boosting Your eCommerce Sales and Leads

Written by Alex Harris

direct marketing ecommerce book

I was going through my email and noticed an email from someone that purchased my first book. He was looking for all the related content to the book. I told that the old site was having issues, so here is all the related content to Boost E-Commerce Sales.

This is actually the perfect plan to increase your sales and leads this upcoming holiday season. So I thought I would share it with everyone. If you want to get the book that goes along with the content, get it here.

Plus, every Wednesday I release new  eCommerce conversion optimization tips on my podcast, learn more.


Get Started with eCommerce Conversion Rate Optimization
Let’s get started with some general advice. This book covers some specific and actionable tips for your e-commerce store. This advice is based on more than thirteen years of e-commerce testing and marketing. The general advice in this section is are more like general rules I follow to make decisions based on experience and data, instead of guessing.


Finding Quick Wins to Increase eCommerce Sales and Leads
Using analytics through qualitative and quantitative data, we can understand our target audience. But finding quantitative data is probably where the biggest opportunity is to make the most improvement on our existing traffic.


Top eCommerce SEO Search Engine Optimization Tips
This is essential to the foundation of your website. Having a great search engine strategy will help you build long-term success.


Tips to Collect More E-mail Opt-ins and Leads for Your eCommerce Website
Almost everybody who arrives at your web page is going to leave. Find a way to create a relationship with your potential customers. Really, the only way to do that is to collect their e-mail addresses.


How to Setup and Review Google Analytics for Your eCommerce Website
Using these tools will give you visitor data, conversion tracking, and referral information.


How to Decrease Cart Abandonment Rates for eCommerce Websites
Having a great shopping cart is essential to improving conversion.


Tips to Improve Your eCommerce Checkout Process
This is the most important section on all e-commerce websites. That is because everyone needs to pass through this section before completing a sale.


Why You need a Unique Value Proposition (UVP) for Your eCommerce Website
In order to differentiate yourself from your competition, you want to establish a clear unique value proposition (UVP).


eCommerce Websites Need A Solid Return Policy and Shipping Information Pages
Every good e-commerce web store has a clear return policy.


Why The Navigation on Your eCommerce Website is So Important
Having a simple and easy-to-understand navigation is essential to any e-commerce site.


How to Improve the Header of Your Small Business eCommerce Website
The header needs to be simple but very functional.


Tips to Optimize Product Category Pages on an eCommerce Website
Finding the right architecture for this page will take some experimentation.


How to Optimize Product Detail Pages for eCommerce Websites
These very specific item detail pages are one of the best sections of your website to optimize to improve conversion rates.


19 Holiday Email Promotion Ideas for your eCommerce Small Business Website
Here are a variety of promotions that you can create to really capitalize on the opportunities of the upcoming holiday season.


Tips for Creating Landing Pages for eCommerce Website
Having a great landing page strategy is the most effective way to maximize the ROI from your advertising campaigns.


How To Increase Your eCommerce Website Traffic
The tactics will still take some time and effort, but for the most part, they are low cost or free ways to drive traffic to your website.


How to Use Social Proof To Increase eCommerce Sales and Leads
Adding media sources like CNN, the New York Times, and the Wall Street Journal is a great way for people to identify that you’re a credible source.


7 Ways to Increase Sales and Leads from the Homepage of Your eCommerce Site
This should be one of the main areas of your e-commerce site that you continue to improve.


How to Increase Average Order Value (AOV) for your eCommerce Website
One of the best ways to make more money from your e-commerce website is to increase the average order size of a customer’s purchase.


 

Please let me know what you think and if you have questions…

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Written by Alex Harris. Foreword by Bryan Eisenberg.

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