Whether you’re a comedian, political activist, or an artist, podcasts are one of the oldest methods people have used to share their opinions and content on the internet. But just because it’s old, doesn’t mean that it still isn’t a viable option nowadays. Most people choose to do a standard audio broadcast, but with technology becoming simpler and simpler, many people are now choosing to do video podcasts as well.
If you’re looking to spread the word about something you’re passionate about, a podcast is the perfect way to do it. But you need to make sure you follow these five guidelines in order to ensure your podcast is engaging for your listeners.
Pick Something You Love
This is pretty straightforward, as you’re obviously not going to start a podcast about something you aren’t interested in. You don’t necessarily have to be an “expert” on the subject you want to discuss (though that certainly helps), but you’ll want to have some type of first-hand experience with it. After all, people don’t want to listen to amateurs talk about something they have no knowledge about.
Most importantly, you’ll need to be able to figure out whether or not you can actually talk about that subject on a regular basis for a prolonged period of time. The average podcast lasts roughly 30-60 minutes, so if you can’t see yourself talking about the subject for that amount of time every week, you might need to find something else.
When coming up with your title/brand, you’ll want to pick something that is memorable and distinct. It’ll need to potentially include the type of topic you are talking about, but it also needs to be catchy. You can try to include a play on words, puns, or even alliteration, just as long as the name sticks out and gets peopled interested. You might also want to consider designing a logo, as that will help people remember your podcast (if you want help on designing a logo, check out these helpful tips).
Audio Or Video
As stated earlier, audio podcasts have been the most popular types of podcasts for years. This is because they are not only easier to do make, but they are also easier to listen to, as people will just open them up and let them play while they browse the internet or do something else. However, if you’re planning on doing a podcast that might require you to do demonstrations or something similar, going with a video podcast might be the better option. It’s up to you to determine what type of format is better for your podcast.
Now this is where things might get a little difficult. The biggest problem people run into when planning their podcasts is coming up with a regular amount of content. If you feel like this might be an issue, you can make your podcast every two weeks instead of every week. You can also shorten the length to 30 minutes instead of 60. After all, it’s better to have shorter shows than longer ones with a poor amount of content!
Depending on your content, it might also be a good idea to come up with a loose type of script. It doesn’t have to be anything in-depth, but can instead be viewed more as an outline. It might just be helpful to have something that can help you stay on track with the amount of content you plan to cover for each episode. Ultimately, the amount of planning you want to put in is up to you, but it never hurts to be prepared, as you don’t want to run the risk of losing listeners if you can’t put out engaging content on a regular basis.
Choose Your Recording Format
This obviously comes down to whether or not you want to produce audio or video content (or both). But regardless of which type of format you choose, there are a plethora of resources available that can allow you to record, edit, and broadcast your podcast. You can choose from Skype, ScreenFlow, or CamTwist, just to name a few. There are plenty of tools out there that can help turn your podcast into a polished piece of content, you just have to get out there and see what works best for you!
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