Five basic ways to improve your conversion rates

Written by Alex Harris

online purchase through mobile

It is not enough to have potential customers visit your website; you must be able to convert their visits into sales. Conversion is, of course, not as simple as it sounds, proof of which are the many conversion rate optimization (CRO) strategies that have been invented over the years. Yet while they entail a variety of methodologies, they lean on the same principles which when mastered, will give you a definitive understanding of how you should design your landing page to boost your conversion rates.

Here are some of the basic ways to improve your conversion rates:

1. Prioritize your visitor’s convenience and experience. Think of ways by which you can improve the quality of your client’s visit. Is your text easy to read and see? Are your buttons big enough? Are you providing enough information? Can they access your landing page from any country? Do you offer support for different currencies? These are just some of the questions you need to answer to ensure that they feel positive about having visited your page.

2. Acquire your visitor’s trust. Provide them with the necessary reassurances where possible. One of the best ways to do this is to make sure that your landing page looks good and professional. You can also incorporate your contact details to show them that should they need your assistance, they have a means to communicate with you. Additionally, make sure to have a returns policy when applicable. Give them guarantees when possible. Inform them of your privacy policy or show them certificates that prove your trustworthiness, such as SSL and antivirus certificates.

3. Be creative but honest. Considering the number of competitors you may have, you’d want to be creative in order to stand out. Think of new copy to appeal to your customers. Think of ways by which you can make your conversion funnel even more effective. In so doing, however, make sure to maintain honesty. Inform customers when a product is available or not even before they arrive at your checkout counter. Inform them of taxes, shipping costs, and other extra charges, or the absence thereof. Customers can detect dishonesty and are annoyed by it.

4. Keep it clear and simple. The shortest way between two points is a straight line, so it’s said. Avoid filling your landing page with unnecessary information that may take away your visitor’s attention or worse, make them leave your page. While adding videos and images may improve your ability to retain your visitors’ attention, adding too much may slow down your page or make it appear convoluted, reducing its effectiveness. Incorporate only the important details.

5. Test, test, and test. You are luck if you are able to perfect your landing page in a single try. For most cases though, you will have go through several iterations before you come up with something that truly works. Once you have implemented changes, test them for effectiveness. Take in what data you gather and use them for your next batch of changes if they ever become necessary.

You can begin gearing your site up for better conversion rates by starting with the basics. If you need help with CRO strategies, contact me here.