Written by Alex Harris

Theresa Baiocco from Conversion Max explains CRO not SEO. That is Conversion Rate Optimization not Search Engine Optimization.

Theresa Baiocco Conversion Max
A lot of people get confused about the word optimization. You need to ask what are you optimizing for? People think that you only need to optimize for the search engines. They are about getting the rankings up. Really companies should be optimizing for is revenue and to improve your profits.

It doesn’t matter how much traffic you drive to your website if you can’t convert that traffic.

What is your definition of optimization?

Post your comments below on how you are doing conversion rate optimization, SEO or another type of website optimization.

See all the expert definitions of website optimization.

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