First impressions can go a long away, especially when it comes to potential customers. This age-old saying can easily be applied to web design, as internet users are looking for websites that look good and are easy to use. If you don’t take the time to properly plan out and design your landing page, you could potentially be driving away customers and hurting your business.
Luckily, designing websites is incredibly easy nowadays, as there are a number of services available that can help you create a website for little to no cost. So, if you’re looking to completely redo your current businesses’ website or are starting from scratch, you need to follow these tips in order to create a landing page that is fun, informative, and engaging.
Create Eye Catching Headlines
Whether you’re running a daily blog or a local business that provides a variety of helpful services, you’ll want to have a headline on your landing page that immediately captures the attention of your visitors. You’ll want it to be front and center on the top of the page and will usually want it to be a different color and size than the rest of your content. However, you don’t want it to be too big, as you don’t want it to seem ridiculously oversized. A good rule of thumb is to make it about two or three font sizes larger than the rest of your written content.
Most people have probably had that one teacher growing up who was a complete stickler for proper grammar and as frustrating as that might have been, a website that has impeccable grammar comes off as more professional compared to ones that are filled with typos and errors. When you are coming up with your headlines and the rest of your website’s content, take the time to proofread what you are writing in order to make sure it is easy to understand, concise, and free from any errors.
Display Trust Seals
If you aren’t aware, “trust” seals are essentially logos from business like VeriSign, Norton Security, and other similar types of services that indicate your website is thoroughly protected when it comes to customer security. Given that several major companies have fallen victim to cyber hacking attacks over the past couple of years, it is incredibly important to demonstrate to your customers that their personal information is safe on your website. These seals might be expensive, but it can mean a significant increase in business by having them.
Prominently Display Your Call To Actions
Once a visitor has been directed to your landing page, you are going to want to immediately let them know what you do and how they can contact you. Websites that openly display call to actions are significantly more likely to see an increase in business, especially if you include phrases or words like “free trial” or “download now.”
Similar to your headline, it might be beneficial to highlight your call to actions by making them a different, larger font. If you really want to try something different, you can do what many websites are doing nowadays and place your call to actions on clickable buttons that are openly displayed on your website.
Internet users have a short attention span, so once your visitors are redirected to your landing pages, they are quickly going to decide whether or not your website is worth their time. It is not only important you prominently display your call to actions and headlines, but you should also be as straightforward as possible. You should give visitors an idea of what you do in a couple of sentences; anything longer and you risk losing their business.
As stated earlier, most internet users have a short attention span, but you can fight this by including media content that is engaging and informative. If you sell a specific product, be sure to include a video that showcases the product’s positive attributes. This will not only make visitors stay on your website for a longer period of time, but it also means they are more likely to become one of your customers!