JOHN MCINTYRE – The Auto Responder Guy
I think to go back to what Albert Einstein said. Good ol’ Albert said something like, “The most powerful force in the universe is compound improvements,” which, to me, just sums up what optimization’s all about.
You can make small improvements. Maybe you get a 10% improvement a month. Let’s just say 10% a month overall. You do that every single month for the next 12 months. After 12 months, you’ve got a 120% improvement. So more than doubling it, instead of just a linear increase. That, to me, is what optimization’s all about.
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