We now live in a day and age where a simple Google search is the preferred method of finding a local business instead of the outdated method of using a phonebook. That is why businesses are now optimizing their websites with specific keywords so that their websites will be among the first to show up in Google keyword searches.
However, search engine optimization isn’t as simple as it sounds, especially if you have a number of competitors who offer the exact same services. That’s why you’ll want to start using any of these SEO plugins, as they can mean the difference between your website showing up on the first page of search results or having your website be buried under other competing businesses.
This particular plugin comes with a fantastic feature that searches the content on your website for any keyword that you want to find and automatically links those keywords to a URL. However, you’ll want to use this feature sparingly, as overusing it can potentially result in creating spam links, which will result in Google cracking down on your website.
Yoast WordPress SEO
This is one of the most popular SEO plugin packs available and for good reason; it offers users the ability to manage everything involving their website’s SEO elements with only a single plugin. You can come up with title tags, create meta descriptions, and optimize any other type of on-page content and can even create XML sitemaps.
Best of all, it even comes with a preview function that can allow you to see all of the changes you’ve made before you implement them, which is a nice little added bonus. It can be a little difficult to set up, but as long as you follow these guidelines, you’ll be okay.
Platinum SEO Pack
Though this one doesn’t offer has many features as the previous two plugins, it does come with the ability to auto-generate meta data, which can save you quite a bit of time. However, you’ll obviously want to make sure you proofread the meta data it creates, as you’ll want to make sure everything is properly optimized.
Social SEO Pro
Social media is now one of the most important parts of running a business, regardless of what type of industry you work in. This means you’ll not only want to make sure your website is properly optimized for search engines, but also for any type of social media SEO as well. Social SEO Pro can easily help you optimize your website so you can increase the amount of traffic you receive from social media referrals.
Broken Link Checker
Any web designer will tell you how easy it is for a link to become broken, regardless if you’ve input all of the proper information. Having a couple of broken links on your website without realizing they are broken can be disastrous for business, but this plugin can automatically search your website to make sure every link is working properly.
SEO Friendly Images
Many people don’t realize how important it is to optimize the images on your website, as pictures can be just as important as keywords when it comes to search results. Even increasing your traffic by one or two percent because of search images can make a huge difference, so you’ll want to use SEO Friendly Images in order to make sure your images are properly optimized for search engines.
W3 Total Cache
This plugin is particularly useful is you’re using WordPress to create your website. It can improve server performance and will significantly decrease download times on your websites. Many people don’t realize how easy it is to lose potential customers by having a slow website, which is why W3 Total Cache is specifically optimized to make sure your website runs smoothly.
As you can see, there are plenty of SEO plugins out there that can help you improve the performance of your website and where you’ll show up in a Google search. Whether you choose to use any of the aforementioned plugins is up to you, but considering how important search engine optimization is, it is highly recommended you start using as many of these plugins as possible!