Benefits of Using BigCommerce for Online Selling

Written by Alex Harris

BigCommerce has been named as one of the best eCommerce platforms in the market, because of its reliability and full suite of features that benefit start-ups and new online businesses. It is very simple to use, plus it has a lot of features not being offered by its counterparts at similar price points. Not surprisingly, it has become one of the most widely-used eCommerce platforms today, preferred by web developers and business owners everywhere.

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Here are some of the benefits you can derive from using BigCommerce:

  • It allows you to sell on multiple platforms. BigCommerce supports selling on Facebook, which is one of the social media sites with the most number of users. Using Facebook as a marketplace has several perks, including having your audience browse your products before they visit your website, and giving them the ability to spread the word about the products and services that appeal to them the most via Facebook to your main website’s product pages. Every single post is ready for promotion and has the potential to be viral.

 

Aside from Facebook, BigCommerce also supports selling via eBay and Amazon, two retail online shopping giants. Having your products listed on these platforms not only increases your client base – it also increases your realtime sales. Integrating with these platforms also allows their traffic to be driven towards your main website.

 

  • It increases your traffic via product syndication with Shopping Feeds. BigCommerce offers easy connection and integration with shopping feeds and product syndication websites, which both drive a lot of traffic to the eCommerce websites associated with them. These sites include Google Product Search, Price Grabber, and Next Tag, among many others.

 

  • It allows for responsive designs. A site with a responsive design adjusts itself and displays according to the size of your user’s screen, which means that websites are optimized per the user agent it is viewed on. What this means for your site and your business is that if a customer is viewing your website using a tablet or a mobile device, he does not have to squint through small fonts or zoom in and out just to view images clearly. BigCommerce offers templates for responsive mobile and website designs to help expand your reach to mobile visitors, increase sales and conversion rates, and provide your customers an overall better browsing experience.

 

  • It increases your search engine visibility. BigCommerce has search engine-friendly tools that you could use to boost your visibility and your traffic. You can also integrate online marketing tools, such as MailChimp and other third party softwares to help augment your current marketing strategy, thanks to its powerful and flexible API library.

 

Contact us today for more information on how we can help you make more money off your website using BigCommerce.