Benefits Of Using Google Analytics for Your Business

Written by Alex Harris

Whether you are first designing your website or are looking to update your current one, there are many tools you can use in order to help make sense of your website’s traffic statistics. If you want the best available program that will enable you to efficiently manage your website, you’ll want to start utilizing the power of Google Analytics.

google-analytics-how-to

It’s Free!

As stated earlier, there are several resources available that can help you track the traffic on your website. However, several of them are fairly expensive and can cost upwards of several thousand dollars! Perhaps the biggest benefit of Google Analytics is that it is absolutely free. This is great if you’re a small start-up company and if you happen to be a larger business, you can invest the money you saved into another portion of your budget.

Easy To Understand Monthly Reports

Understanding your website’s traffic can be a little difficult at first, but Google Analytics sends out monthly reports that include easy to read graphs that show how your website is performing. All you have to do is go into your dashboard  and tell it what type of information you want and every month you’ll have all of your information distilled into charts and graphs that will tell you everything you need to know about your website’s traffic – direct to your inbox.

Customization

Every company is different, but some analytic resources don’t take this into account when putting together your information. Google Analytics allows you to take all of your information and personalize it in the manner that you want.

If you want to see if you’re making improvement in your conversion optimization rate, you can make that a priority when the data is being presented to you. There are a variety of ways you can use Google Analytics to create custom reports and get new data that can help you better manage your business, all you have to do is poke around a little bit!

Determine Which Campaigns Are Most Effective

Google Analytics can not only help easily categorize all of your traffic data, but it can analyze it in order to determine which marketing campaigns are most effective at creating new leads and bringing in more potential customers. You just need to utilize the Advanced Segments portion of the program and create a New Custom Segment.

All of you have to do is plug in the right website links and select what type of traffic you want to track. Effectively creating custom segments is one of the best ways to figure out the rate of return on your marketing strategies, so be sure to take advanced of it!

Track Your Clients

Anyone in the business world will tell you that one of the most important parts of running a company is understanding your customers. Luckily, Google Analytics can help you better understand the type of people who like using your products or services. The program comes with a location tracker that will allow you to see worldwide and state-to-state stats (if you are located in the United States). This can help you better understand where your customers are, which will allow you to effectively market your product or services towards them.

Figuring Out Which Content Is Most Engaging

Customers can be unpredictable, so you’ll want to use the right resources in order to figure out what they like the most about your website. By properly utilizing the Site Content portion of Google Analytics, you can identify which pieces of content are regularly visited by your customers. By figuring out what your customers think is engaging content, you can produce more content like it in the future to ensure that you not only keep your current customers, but potentially bring in new ones!

Don’t Forget Mobile Users

A lot of websites aren’t optimized for mobile users, which can potentially limit the amount of customers that can visit your website. Google Analytics can help you see how many people are attempting to visit your site from a mobile device and if it’s a higher number than you thought it would be, it might be time for you to start working on a website for mobile users!

These are just some of the many advantages of using Google Analytics, so if you want to start better optimizing your website for your customers, get out and there and start using it now!

Here is quick video on the basics of setting up Google Analytics with wordpress:

 

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