In the first post in this Day in the Life of an Entrepreneur mini-series, I shared how I had a pretty eventful (and distracting day) before 10:00 AM, which involved going down several rabbit holes, ultimately culminating in me creating an Instagram account for our dog, Sheana. Turns out there was more in store for me.
When things beyond your control blow up (sort of)
That same day, I checked my email and discovered that one of my clients responded to the new invoice that I sent them. Turns out they didn’t have the budget to meet all the deliverables this month. I reply back to say, “Unfortunately I’m giving you a discount already. I don’t know if I’m going to be able to do all of the work that you really want me to do at a discounted rate.”
Just like that, I was presented with another obstacle that I need to figure out. Do I keep this client, or let them go, whatever is the best situation for both parties? Ultimately, it all boils down to getting results. If they cannot afford us, it makes sense to sever ways. The problem is, there are so many projects still left on our project plan. We haven’t finished our conversion rate optimization plan. It’s put me in a difficult place, having to figure out exactly what the next step is for the project.
That same day, I had a podcast interview coming up in about 10 minutes, and I haven’t heard from that person yet, so unfortunately, I had to cancel. There was no other choice – I haven’t heard from them and it really just hasn’t worked out. I also received another email from another podcaster that he’s on the other side of the world, and I asked him if he was ready, and he said he wasn’t, he’s busy until tomorrow and that it didn’t really work out. I had to cancel that podcast, too.
So after spending an ample amount of time on social media, figuring out the launch plan for my book, sharing a bunch of blog posts, did some buffering on all my social media contacts, potentially lost a client, cancelled two podcasts, I opened up my email. Yet another unpleasant surprise was waiting for me – apparently, the books that create space, the company that Amazon owns and is printing my book, sent me books that were not usable. The book cover looks great and overall looks good, but the inside was upside won. They cut it wrong. Another obstacle, all before 10:00 AM, just going on in my normal day.
It would have been the perfect excuse to curl up in bed and call it a day, but when you are an entrepreneur, that’s simply not an option.
Stay on top of obstacles
So what did I do? I took a deep breath, worked it through, and came up with resolutions, and redefined my goals. Taking the right clients is certainly key but I could be losing some revenue each month, and that is something that I am not looking forward to. Since then, I have been reshaping my client list to really have only one or two clients to allow me to focus on them and their projects more, and also just to be able to have a life and be able to have a clear mind so I can write books and have a better organization. So I can get more done before 10:00 AM and not have all of these things going on.
As for the rest – I decided to just bear with it. It’s true what they say, you win some, you lose some. I decided to stay positive and thankful that compared to others, my day is still remarkably not too crazy. I still have a home. I still have a great family. I still have air conditioning, and more importantly, my business is afloat. Having a positive mindset is important if you are an entrepreneur. Remember that throwing in the towel is never an option.
Thanks for listening to this and understanding what we all go through in our crazy lives as entrepreneurs. Stay tuned for the third part of A Day in the Life of an Entrepreneur mini-series of blog posts. I’d love to hear your thoughts – make sure to leave a comment.