8 – Google Analytics Tracking

Written by Alex Harris


Want to subscribe to the show? Visit us in iTunes.

Alex

Hi this is Alex of alexdesigns.com and we have Dennis Carvalho. How you doing Dennis?

Dennis

I’m doing fantastic. How you doing, Alex?

Alex

Great! Dennis, why don’t you briefly give us a little bit of background of what you do and how can you find out about you.

Dennis CarvalhoDennis

I’m a conversion rate optimizer. My company is called Predictive Reach and I work at ecommerce companies that are on shopify and I’m a gentle and I help in to increase conversions in order to increase sales. Awesome well you know that’s one of my favorite subject and they were talking all about shopify and how you can track revenue and goals using Google analytics or something that we use to test like maybe like visual optimizer. So right now, we’re just together we’re looking at shopify account and we’re going to installing Google analytics and eventually visual optimizer.

Alex

Dennis, what would be the first full steps when you want to setup your Google Analytics goal tracking using shopify?

Dennis

The first thing you have to do is go into, login to your admin page and find in shopify they have a check out process admin page and you wanna go into Google analytics. You wanna go into shopify and go to check out page, there’s actually a specific section that’s added for your scripts and additional contents and scripts and we’re tracking scripts and you can easily had your Google analytic script to back your revenue per check out and you simply copy and paste the script in the box and you just submit it and you should have tracking enabled.

Alex

Yeah. I think a lot of people are confused coz there’s many different ways to track the exact same thing and I think what people have to realize is it’s all based on where you want your data to show up. So you either want to show up in Google analytics, you want the data to show up in ad words or you’re buying traffic. Maybe you want your data to show up in your Facebook account and then additionally, maybe you want your data to show up in your testing platform. In this case, visual website optimizer so in all those cases, you’re basically copying small script and adding it to check out process or your confirmation page and on that confirmation page is where you get your receipt. And on your receipt, there are output page that’s total value so really what you have to do is in those scripts, is you find where the dollar value with the variable from your shopify account. And this could be kind of confusing it is hard to find some of these data. Don’t you think Dennis?

Dennis

It can be a little technically challenging if you don’t have that kind of background but it’s the key and very important to tap that number. You don’t know really.

Alex HarrisAlex

Yeah and truly beneficial because we’re tracking to and revenue to each of our value, our campaigns for analytics but the addition that we want to talk about is visual optimizer. Visual website optimizer allows us to do overall split testing but in addition it allows us to track revenue by page. And I think that’s one key different share that I’ve really been finding in the last couple of years since I’ve been testing stuff is to define exactly where the traffic is going and then how much revenue each one of those individual pages you can be optimizing to find further improvements. Dennis, is there additional stuff that people can take away as far as when thinking about installing these scripts or the best practice of setting goals?

Dennis

For shopify and visual website optimizing can be a little tricky. For a basic goal tracking or revenue, it’s pretty simple. Just go to the check out page and you paste the script on the additional website optimizing into a little block and have other scripts but for actually tracking visual website optimizer in terms in the general mapping and the like, it’s a little bit more complicated because you have to work within shopify and its template engine. You have to know where to paste the code and put the template can be a little tricky.

Alex

Yes, this can be a little technical and you have to know some basic html but really it’s finding out to copy and paste correctly but having knowledge on where to do that is very important and also, you want to ensure that you test this stuff yourself. Make sure that you go through and actually do fake order or attempt order to really ensure that it’s working coz as soon as you get the confirmation page, you just view the source and the code should show up to the exact revenue dollar amount that matches whatever the receipt is.

Dennis

Yeah, that’s the key point to keep in mind. Obviously you don’t want to leave things in broken situations. You wanna do no harms coz your site is up and it’s generating revenue.

Alex

That’s great! Dennis, just briefly tell people how they can find out more about you and we’ll see all of you guys in the next episode.

Dennis

So for those who have ecommerce or SAAS companies, you can find me on predictiveeach.com and you can go there and find out more about me.

Alex

Excellent. Thank you. If you wanna learn more about our mastermind group or find out more about the notes, you can visit cromastermind.com and we’ll see you guys on next episode.

Sundry remedies accessible from the Web to why to waste season and effort going to drugstore if you can hands-down get Viagra sit at home. Varied medicaments are used to treat Neutropenia. A global sexual complaint among men is the erectile malfunction. Matters like “over the counter lidocaine cream” and “lidocaine cream over the counter” are very popular for last year. Find out more through the links below. What do you have to study about “over the counter lidocaine“? Other question we have to is “undefined”. Viagra has been demonstrated to be effective in men with such medical conditions as diabetes mellitus. One way to improve erectile dysfunction is to make few plain lifestyle changes, another is remedy. Lifestyle changes take when, but the results are worthwhile.