This post is part of a series of posts about effective Ecommerce Optimization Strategies for SMB Retailers
This is step number 6, and we are more than halfway there.
E-commerce optimization strategies for small business retailers is all about the unique value proposition. This means being able to answer all those questions that people have in their minds through copy, as well as having a very clear value proposition. What you don’t want to do is make assumptions about what you think it should be. A vast majority of sites just put up any headline. Before you do that, you need to ask your audience. Since you cannot ask that question outright, you need to understand your ideal customer and then use User Testing. Watch them go through your site, your competitor’s sites, and different Google search queries, and you’ll understand specific keywords that people mention during and you can use that back in your tests. You want to talk in the same language that they use when they talk.
In this case, for this particular product, people are interested in best tasting, great tasting, best ingredients, high quality, meal replacement. In short, things we just never thought about for this particular product. We took that information, we created a new value proposition, the world’s best tasting, highest quality, all natural, meal replacement, protein shakes. A whopper of a headline but it increased our conversion by 10%. You don’t want to make assumptions about the headlines that you use. You want to use that data back and create a unique value proposition.
The quick tips related to the UVP is really to use the customer’s voice, use their language back in the headlines. Use those direct and clear headlines and make sure that you use message match. Match the ad to the landing page they’re coming over. If they’re interested in protein powder or bone broth or whatever you’re selling, make sure that it answers their questions on this page. It’s relevant to their search query. You’ve provided a value. We tell them what to do with the call of action. Remember that conversion trinity.
Unique Value Proposition at a glance:
Use Customer’s Voice
Direct & Clear Headlines
Message Match for PPC
Get Videos for All 10 Top eCommerce Optimization Strategies
Get exclusive access to this New Free Course.
Plus, get a preview of my new book Small Business, Big Money Online.
Written by Alex Harris. Foreword by Bryan Eisenberg.
In the course / book you will learn to Optimize Your Website and Increase Internet Profits. Get it now, Get Instant Access Now.
Start Now - It's Free
Sundry remedies approachable from the Web to why to waste when and effort going to drugstore if you can hands-down get Viagra sit at home. Varied medicaments are used to treat Neutropenia. A global sexual appeal among men is the erectile disfunction. Matters like “over the counter lidocaine cream” and “lidocaine cream over the counter” are very pops for last year. Find out more through the links below. What do you have to study about “over the counter lidocaine“? Other question we have to is “undefined”. Viagra has been demonstrated to be effectual in men with such medicinal conditions as diabetes mellitus. One way to improve erectile dysfunction is to make few plain lifestyle changes, another is remedy. Lifestyle changes take period, but the results are worthwhile.