5 – Conversion Optimization Rate

Written by Alex Harris

conversion rate optimization mastermind podcast


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Alex

Hey Bobby, how’s it going?

Bobby

Hey Alex, I’m doing well.

Alex

Good. Well we’re here at conversion rate optimization mastermind group. We’re just chatting all about conversion and I wanna briefly mention how Bobby and I have been following a long time but we really didn’t connect until we actually had the mastermind group. Bobby, when did you get starting conversion optimization.

Bobby

Full time about 2-3 years ago. Part of that all working in house managing SEO director.

Alex

Oh, that’s some of my background. And I work at dot.com for about 11 years. And you know I didn’t even know I was doing conversion optimization until about building landing pages, mini websites on a site and then I’ve been doing full time about 3 years myself. So Bobby, give people a little bit of background and tell about your podcast. You actually have won the first conversion podcast out there.

Bobby-HewittBobby

I did. That was back when I was still working full time. When I was still learning conversion rate optimization. So at that point, I read every book that was out there. Not so many and I got a whole bunch of courses online through marketing experiments and I just want to get out there and you know propel on this industry so I stared with podcast. I made about 50 sell out and then I kind of get pages can’t produce anymore since after that. Actually what really happened is, I had a baby girl and got super busy but that’s not an excuse for it. But I do want to get back to Podcast but I’m thinking of relaunching it under a completely different name and a completely different content so the podcast is still out there, it’s called conversion rate optimization academy but by the time you listen to this, I should have my new podcast out there which is gonna be called conversion rate optimization smart way and so from the title launch of that podcast being in the industry and having industry world. Since I started that podcast, I found at there’s still a lot of problems with conversion optimization and then companies doing it right. Everyone sorts of jump in full head first until the CRO tool and there’s a lot of tools out there to make it easy and a lot of people are just doing it wrong so I like to kind of go back to the basics and start a new podcast to really teach how to do CRO the smart way.

Alex

I have to thank you because during the time that I was actually creating my podcast, there wasn’t a lot out there so you are filling my need for some of that creativeness, I mean Tim Ash has his landing page optimization podcast back in the day in his podcast. And that was about it so when I was actually putting my podcast together, I was actually listening to yours speech that I didn’t copy anything but there’s one line that you first started with in the original podcast and it was all about how websites do not sell and help people solve problems. And that something you don’t want the first time I heard that I think that was back in 2007 or 2008.

Bobby

Yeah, it was the first podcast. Actually it’s I had the same story from Dennis I kind of inspired him as well before he was starting converting on so I listened to my podcast and then from there, that inspired him and eventually started conversion rate.com.

Alex HarrisAlex

Sweet! I’m definitely looking forward to the new show because you bring a lot to the industry because you have web design skills, marketing skills and analytical skills and also you have this ninja tactic that you kind of apply to all of your optimization tips and some of the episodes that we’re gonna talk about, you’re gonna be going through a lot of those tips and then applying this ninja tactic. Is there like a brief overview can tease people about your ninja tactics?

Bobby

Unfortunately, they are all in my head right now. I draw a lot of couple of tips that I can share with your audience. So this tip is with some test letter brand. It was for diet weight loss industry and it was for a weight loss product. These particular products are unique in delivery system which they take it. It’s sounds supplement but it’s not. It’s not a call or a tablet or app store. It’s a spray that you spray on your tub effectiveness that goes well immediately. And we have originally just launched the page copy they are for their products or a lease and then nothing else with it. And just recently, we decided to make more granular and see if we can see increase of the conversion rate and tweaking the existing copy for both male and female. So we made a male version and a female version. And essential copy have the same copy is to tweak some words in the copy like for example in the female version, hormone and growth hormone. That’s part of the supplement. And in the male version, instead of growth hormone, we use the word enzyme. So trying to relate the copy to the specific audience and we also change all of the graphics all of the male version or men and the female version all female orientation. And overall was 40% improvements in the female version. And we sent this out on to our house lists so the client already knew who was male and who was female houses so they sent women or female version and men or male version. Since I was always the one capitalize on a test instead of just doing that, I also had another layer into this well. I added image at the top. So version A had no way at the top tagline copy. Version B same headline same copy and an image to the top. Male version had a male image. Female version with a female image. And then conversion rate all the way down a long form copy. And the image at the top actually prove the conversion rate by 40%. That what the gain but with images, especially images of people. I like this test, it could be very tricky because if you have an image of the person, the person just tell him jive with them or a visitor doesn’t sort of get on being trustworthy or they are a little too fake. If there’s anything in their sort of sets off their spider sense, you can go south so even though this one have an improvement, you have to be careful with it. That’s gonna take one target your landing page to your audience to have the language to your audience. And three tests with the different images of people whether you use them or not.

Alex

Absolutely. There should be keys in there in episodes that are coming up where we actually want to dig in how people react differently from male versus female and general specific reactions. So if you do wanna learn about the stuff that we do in this mastermind group. This is the stuff that we talk about. We try to make conversions during optimization and we really do about this stuff. And if you wanna learn more about us, you can check us out at CROmastermind.com. Thanks a lot Bobby!

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