This post is part of a series of posts discussing the best Ecommerce Optimization Strategies for SMB Retailers.
The third step in our process is formulating a hypothesis.
Once we have enough information – that is, qualitative and quantitative data – we can now create a hypothesis. This is a fancy name for an educated guess that we’re going to validate. We want to understand specific problems that people have, and then create an educated guess to serve as the groundwork for our solution for them. We then make sure that we’re tracking the goals of each test. That way we can prioritize them appropriately. I have a framework for the hypothesis if you want to go ahead and download that. You’ve got to use the hypothesis to really prioritize which tests that we’re going to run. This is key to your strategy.
You can see 4 out of the 5 tests that we’re initially going to run on this particular project are all related to the top traffic landing page. Whether it’s for testing the call to action button, or trust, or video, or new design, 4 out of 5 of those tests are all related to one particular page. which is our highest revenue potential page. The second test is related to reducing the required banner area. From our hypothesis, we’re creating a specific educated guess test. From that, we’re able to prioritize the different tests we’re actually going to run. It’s all about not making people think our hypothesis is to answer all the questions that people have on those pages so they feel more comfortable in spending money with us.
Hypothesis at a glance
- Educated Guess to Test
- Prioritize Your Tests
- Don’t Make People Think
Triple Your Sales & Leads!
Readers of my blog get exclusive access to my new book Small Business, Big Money Online. Written by Alex Harris. Foreword by Bryan Eisenberg.
In the book you will learn to Optimize Your Website and Increase Internet Profits. Get free cheatsheet and workbook now, Download Now.
Sundry remedies accessible from the Web to why to waste date and effort going to drugstore if you can hands-down get Viagra sit at home. Varied medicaments are used to treat Neutropenia. A global sexual complaint among men is the erectile disfunction. Matters like “over the counter lidocaine cream” and “lidocaine cream over the counter” are very pop for last year. Find out more through the links below. What do you have to study about “over the counter lidocaine“? Other question we have to is “undefined”. Viagra has been demonstrated to be effective in men with such medical conditions as diabetes mellitus. One way to improve erectile dysfunction is to make few plain lifestyle changes, another is remedy. Lifestyle changes take day, but the results are worthwhile.