21 – Jason Swenk

Written by Alex Harris


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Alex HarrisAlex

Welcome to the conversion rate optimization mastermind. Today, we have a special guest Jason Swenk let’s talk about moving your web agency, closing more clients and getting more profit from the projects that you’re actually creating. It’s a casual conversation not edited at all. It goes a little bit long but a lot of value in the conversations we had. If you wanna learn more about Jason Swenk, you can find him at jasonswenk.com and he has a great podcast on the topic. Let’s get started with the show.

David ProchaskaDavid

Well I’m guess I can start. I’m David I’m trying to get a data on marketing agency as I started. I’ve been in this stuff for about like I guess like SEO, web designs and stuff like that about a year now and my business that I’m creating is kind of revolved around SEO but as SEO is kind of changing kind of going forth like including content marketing, social media marketing and stuff like that and I’m kind of branding myself as the new SEO like the new SEO guy. The name of my business is epointdigital and I don’t know if you can call it a business yet coz’ I haven’t had any clients but that’s really what I’m gonna get started in my website. I don’t have it all up yet but what I’m doing right now it’s kind of going that traffic driving needs to really help other businesses out. Put them in front of people on things like that.

Rafael

My turn. I’m Rafael. I’m trying to build conversion optimization need agency. So this is my fourth company and I’ve been playing around with conversion optimization since probably four years now in DC. And I realize that this is something that I really like so I’ve decided to pursue it.

Jason

Great. I applaud you guys for jumping in to the agency world. That’s a fun world. It’s a definitely hard but it’s definitely rewarding as well. Anybody else out there.

Alex

One second. Let’s just hop on it on this. –Why don’t you just give yourself a background an introduce yourself to Jason once Bobby—

Alisa

Okay, sorry I’m trying to – right now. I’m Alisa Montana and I am working on launching a new blog. I’m interested in all of the cro expertise in this group and in the web expertise in this group. Right now, I’m working on my editorial calendar and just getting things lined out. I’m excited to be here.

Jason

Very cool!

Alisa

And I’ll share more with you guys as we go along.

That Bobby there..

Bobby

Hey there! Sorry I’m a little late.

Alex

We’re just doing a little introduction. Bobby you go ahead, introduce yourself.

Bobby-HewittBobby

Sure. I’m Bobby and I’m from – I’ve been doing conversion as a one-man soul of shock for 2 years now. I came from marketing position. I came from design position. I worked at an agency for a couple of years in house — in the industry. I’m studying conversion for quite a long time before I actually took the lead to do it.

Jason

Alex, do you want me to introduce myself or we got anybody else?

Alex

Yeah, you can go ahead.

Jason Swenk of jasonswenk.comJason

Perfect. Well guys, I’m Jason Swenk and I’m from Atlanta. I run an agency for twelve. I’m kind of like you guys I kind of fell into it. You know I worked for – for a year and hated the corporate world so I wanted to jump out of it and do something on my own and started creating websites and grew it over time and I sold it about 3 years ago and since I worked for them for about 9 months until we positioned them to sell to a public company and then got out again and then like every entrepreneur that is in the service business, I wanna develop a product so I developed a product and helping people on condition how to eat and hated it and then now I got back and pulled into working with people trying to get up the speed on digital agency where I take them to the next level.

Erik

This is Erik Statman and I’m dialing in.

Alex

Hey Erik, good to meet you. Why don’t you introduce yourself to the group. Erik is a potential and coming here to meet everybody.

Erik

Hello everyone! My name is Erik Statman. I am coming to the group from the Google analytics and from the development and I actually know Bobby for few years from the analytics world. I am the developer of Googleanalyticstest.com. So the class from Google analytics training. I have a blog—a day. We’re also related to Google analytics. I’m actually doing Google analytics stuff—And I’m still working to continue and improve my analytic and other conversion rate optimization. And I’m also just looking for structure and support and perspective on logical.

Alex

Thanks for joining Erik. Dennis is a new member of the navigation. How you doing Dennis?

Dennis

Hi Alex. I’m great. I enjoyed the summer weather. It’s the same thing here.

Alex

Definitely. Just go ahead and introduce yourself

Dennis CarvalhoDennis

My name is Dennis Carvalho. I live outside of Boston. I’m a total newbie with conversion optimization but I’ve been reading a lot about online marketing and had some entrepreneurial – the last year and fell in love with digital marketing and online marketing. I found conversion optimization as something that I’m really interested in. I have a background as a developer in my work in few other fields and I listen to Alex’s podcast on and wow, this is awesome. I can learn stuff and get all these resources and then I realized he’s having a mastermind group so I decided to join.

Alex

Awesome! We’re happy to have you and Dennis has gone through the foundation. Why don’t you tell people about your experience with the foundation?

Dennis

So last year, I joined the foundation about a whim. I was just in the right place, the right time. I was also interested in building my own business, my own company. I’m a techy at heart as said and I just kind of fell in line with it. And I started the foundation and I worked to the process by started looking in market and found a valid problem, validated it and go a lot of network context and stuff, made a lot of friends all the way and in foundation as well. And unfortunately, that business idea didn’t go through all the way. Now, I’m actually also helping other people in the foundation as more of a team lead coz’ running their groups or small group of people online like this just to get together once a week and I’m still connected to everybody in that community. And some of them have their businesses built, some of them are still working at it like myself.

Alex

Awesome

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